MAM
Comet collabs with Santanu Hazarika for limited edition sneaker
Mumbai: In the dynamic intersection of pop culture, art, and the sneaker revolution, Comet and Santanu Hazarika converge to unleash the ultimate collaboration: a symphony of rebellion, expression, and unbridled artistry. As a brand, Comet is inspired by its namesake – an unstoppable, focused and hard-to-ignore object that breaks the conformity and monotony of the solar system. The brand’s latest drop is in collaboration with the renowned artist and sneaker culture pioneer Santanu Hazarika, who is synonymous with the evolution of sneaker art in India. He lends his creative prowess to Comet with this limited-edition release that stands as a testament to the marriage of underground art and pop culture and symbolizes a fusion of voices that have always resonated in silence.
The collaboration unfolds as a visual manifesto, featuring design elements inspired by heavy metal, vivid colours reflecting Santanu’s sketchbook style, and a disciplined expression that harmonizes the silence of rebellion with a loud, unapologetic scream. Santanu shared his vision behind the inspiration – “This art form is a scream which is well disciplined with silence. It’s omnipresent and in each one of us, motivating us to create, explore and experiment, to destroy, create, recreate, and voice out our thoughts and expressions.” He shared, “I grew up as a rebel and soon learnt to channel my voice through art, a silent form of the inner scream I had since childhood. I combined my silence and scream in these sneakers for Comet.” This product is not just cool kicks, it’s a canvas where art and rebellion converge. The product takes its design inspiration from punk, heavy metal, and anti-establishment sentiments, where the shoes feature thorns, a shooting star with an eye, and collar tabs that spell out ‘Silent’ and ‘Scream’
Comet’s founder Utkarsh Gupta shared, “We’re really excited about Comet’s first collaboration and that too with an artist like Santanu. His story and his art form are the epitome of our brand’s ethos, ‘Never Shy, Never Sorry.’ This one is really the coming together of two distinct design visions that blend so seamlessly.”
Available exclusively through Comet’s official website, the sneaker is not merely a purchase but a direct connection with the essence of Comet and Shantanu Hazarika’s art. As the collaboration unfolds, Santanu’s continued involvement will ensure that the journey doesn’t conclude with the sale but resonates in the hearts of those who wear this wearable piece of rebellious expression. Further, Santanu isn’t just a collaborator on the project. His belief in Comet’s growing mark in the Indian sneaker revolution will translate into him coming on board the brand as an investor.
Step into a world where art, rebellion, and silent screams intertwine—a canvas of expression for those who dare to be bold, ‘Never Shy, Never Sorry’.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
