MAM
Comedy Central goes BTL for Hot in Cleveland sitcom
MUMBAI: Viacom18’s comedy channel Comedy Central has rolled out a marketing campaign to promote its latest sitcom offering Hot in Cleveland. Instead of only sticking to the usual TV, print and OOH route, this time around the channel has opted for a more interactive and inclusive BTL route.
The show is aired at 10 pm on weekdays and follows the lives of three middle-aged best friends from Los Angeles, who have to make an emergency landing at Cleveland on their flight to Paris.
As part of the campaign, Comedy Central has tied up with Rubys to create some special ‘Hot in Cleveland’ drinks like Mango Margarita, Appletini, Watermelon Fizz and Ruby Coolers keeping in mind the tastes of a woman. Another tie up has been forged with coffee house chain Café Coffee Day where the ‘Hot in Cleveland Cappuccino’ has been introduced and will be available for the months of July and August.
The channel has also collaborated with premium salon Juice where customers above the age of 40 may avail of the special ‘Hot in Cleveland’ package.
Additionally, Comedy Central has partnered with Airtel DTH to play promos on the default channel for 10 days, Inox, which will have promo stills during the interval and Book My Show, In.com and Crossword, will actively promote the show over the next month through contests and other innovative branding.
Brands
From mega bills to spontaneous dates: Swiggy Dineout Valentine’s report
From mega bills to last-minute plans, India celebrated love with flair
MUMBAI: Valentine’s Day 2026 was a feast for the senses and wallets alike, according to Swiggy Dineout. India’s on-demand dining platform revealed how the nation celebrated romance with big gestures, lively nights out, and plenty of spontaneous bookings.
Metropolitan hubs continued to rule the roost with Bengaluru, Delhi, and Hyderabad seeing the most reservations. Emerging cities aren’t far behind, with Ahmedabad, Jaipur, and Chandigarh joining the party. Growth was particularly striking in Surat (up 180 per cent), Vadodara (155 per cent) and Bhubaneswar (145.5 per cent) compared with the previous Saturday.
Mumbai stole the headlines with a single customer splashing out Rs 130,155 – the highest bill in the country. The city also hosted the largest single group booking, with 30 diners coming together to celebrate in style. Most Valentine’s transactions took place between 10pm and 11pm, proving love, and hunger, strike late.
Mumbai stole the spotlight with a mega-spender whose bill made everyone else blush, while savvy diners were cashing in on discounts, including a Pune customer saving 60% and another in Bengaluru saving 50 per cent. Fine dining was on fire, with bookings up 121 per cent year-on-year, though pubs, bars, and lounges remained the crowd favourites, accounting for 30.6 per cent of all reservations. Last-minute romance was the order of the day, with 66 per cent of diners booking within two hours of heading out. Together, India saved over Rs 6 crore, proving that love can be grand, yet thrifty.
Bengaluru, Mumbai, and Delhi led the premium dining rush, showing a growing appetite for curated, high-end experiences. Meanwhile, spontaneous bookings reinforced modern lifestyles, where convenience and instant gratification rule the day.
Whether it was big spends, huge groups, or a last-minute romantic dash, Valentine’s Day 2026 proved love and dining go hand in hand – and sometimes, they go all out.
