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Column Inches secures India Accelerator’s PR mandate for the third year
Mumbai: Column Inches has announces that it has secured the PR mandate for India Accelerator, a startup accelerator, for the third consecutive year. As part of this ongoing partnership, Column Inches will continue to serve as the official PR partner, spearheading nationwide media activities and communications.
Column Inches will develop and implement media engagement strategies to enhance India Accelerator’s brand visibility across various media channels. The PR firm will focus on improving the company’s messaging and creating nationwide communication initiatives, press events, media planning, and ongoing outreach activities.
Through tailored PR strategies, Column Inches aims to strengthen India Accelerator’s reputation as a leader in the startup ecosystem, ensuring its role as a mentor and investor is recognized across the media landscape.
Commenting on the renewed partnership, India Accelerator founder Ashish Bhatia said, “We are thrilled to extend our collaboration with Column Inches. Over the past two years, their strategic approach has significantly enhanced our visibility, helping us communicate our value to the startup ecosystem. We look forward to continuing this successful partnership as we further expand our reach and impact.”
Column Inches founder and CEO Sanya Bajaj shared her excitement, stating, “It’s an honor to continue working with India Accelerator, one of the most prestigious accelerators in the country. Our goal remains to craft meaningful, results-driven communication strategies that drive growth for the organization. We are committed to delivering impactful PR outcomes that support India Accelerator’s mission of fostering startup success.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
