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Column Inches bags PR mandate for Namdev Finvest
Mumbai: Column Inches has recently secured the PR mandate for Namdev Finvest, an NBFC catering to MSMEs, green financing, and small business loans. As part of the mandate, Column Inches becomes the company’s official PR partner for nationwide media activities.
Column Inches will be responsible for crafting impactful media strategies to amplify Namdev’s engagement and presence across print and digital media. In addition, the agency will also focus on updating communication and messaging by taking charge of the company’s brand-building initiatives, product launches, press events, media planning, and other outreach activities.
Column Inches’ PR strategies will help Namdev Finvest strengthen its foothold in the NBFC space and contribute to the emerging fin-tech landscape.
Commenting on the association, Namdev Finvest MD & CEO Jitendra Tanwar said, “We are delighted to join hands with Column Inches and look forward to a fruitful partnership. Their efforts will help us solidify our presence, while enabling us to achieve our business communication objectives. Impressed by the work that they have done in the industry, we are certain that Namdev Finvest is in the right hands, as we anticipate a long-term association.”
Elated with the win, Column Inches founder and CEO Sanya Bajaj commented, “We are grateful to the team of Namdev Finvest for providing us with this opportunity and entrusting us with their PR mandate. We strive to create tangible contributions to the company’s business growth and presence by formulating effective media strategies that deliver data-driven results. We are hoping to exceed their expectations by adding value across all touchpoints.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
