MAM
Colors slips to No. 3, again
MUMBAI: Viacom 18‘s flagship Hindi general entertainment channel Colors, which was the only gainer in the previous week (20 November- 26 November) in terms of GRPs (gross rating points), saw a 50 GRPs drop in the week ended 3 December.
The channel closed the week with 227 GRPs (last week 277). The biggest fall came in the weekend as in the previous week, the channel had recorded around 40 GRPs just from Salman Khan starrer films, Ready and Dabbang. The channel again aired Ready on 3 December, which fetched a 2.6 TVR.
Sony Entertainment Television (Set), meanwhile, grossed 240 GRPs (last week 231) hopping back to its No. 2 position. Channel‘s biggest fiction show, Bade Acche Lagte Hain garnered a 5.37 TVR, becoming second top rated show among the Hindi GECs after Star Plus‘ Saathiya Saath Nibhana which got a 6.26 TVR.
Maintaining its lead, Star Plus collected 318 GRPs (last week 312). The channel aired Sasural Genda Phool‘s megaepisode on 3 November which recorded 1.7 TVR.
Zee TV saw a marginal 3 GRPs increase and closed the week with 152 GRPs, while Sab adds on 12 GRPs becoming the highest gainer of the week. The family comedy entertainment channel clocked 120 GRPs this week (last week 108).
The others that follow are-Imagine TV with 77 GRPs (last week 73), Sahara One with 39 GRPs (last week 36) and Star One with 39 GRPs (last week 42).
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
