MAM
Colors signs Amitabh Bachchan as brand ambassador for US, UK launch
MUMBAI: Colors has roped in Bollywood superstar Amitabh Bachchan as brand ambassador ahead of its launch in the US and UK, two tough but revenue-earning markets for Indian broadcasters overseas.
This is Colors‘ second association with the Big B. Earlier he had endorsed the channel‘s reality property Bigg Boss 3 as ‘Pop Philosopher’.
Says Colors CEO Rajesh Kamat, “Rare coupling of charisma and inherent talent is what makes Mr Bachchan the right choice for endorsing the channel. We are honored to have him on-board and are confident that, with his association with us, we will meet with similar success outside India.”
The Viacom18 channel will be launching in the US on Dish Network donning the new name, “Aapka Colors,” while in UK, Colors will be on Sky EPG 829 (which it has bought from 9XM).
Bachchan commented, “My association with Colors began with Bigg Boss Season 3. Now, by taking on the responsibility of being its brand ambassador, I feel extremely honoured in being able to partner a media channel that has been a conduit of social change while churning out excellent quality entertainment. I am sure Colors, with its myriad hues of entertainment, will spread its magic in the US and UK as it did in India.”
As reported earlier in Indiantelevision.com, Colors is planning a simultaneous launch in both the countries. Now it is learnt that the channel will be launched in the last week of January.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
