Brands
Colors Queen unveils festive glow collection
MUMBAI: Colors Queen Cosmetics has rolled out its festive collection, promising beauty lovers a season of radiance. The homegrown brand, known for its cruelty-free and skin-friendly formulas, is serving up sparkle with a line-up that blends innovation, affordability and flair.
The showstopper is the cushion foundation, designed for a natural, buildable glow that lasts all day. Adding drama are the liquid metallic eyeshadows, while the glass bomb stick and lip gloss bring shimmer and shine to cheeks, lips and eyes. Completing the look are illuminating primers and highlighters that make festival lights look dim in comparison.
Speaking on the launch, co-founder Nitin Panjwani said the range was crafted to deliver luxury beauty at accessible prices, with products that not only look stunning but also feel good on the skin.
Available on Amazon, Flipkart, Nykaa, Myntra, Purplle, Meesho, and the official website www.colorsqueen.com , along with offline counters across India, the collection invites beauty lovers to shine brighter and bolder this festive season.
Colors Queen, founded in 2014, has built its name on blending quality, affordability and inclusivity, and with this launch, it hopes to crown itself the go-to brand for festive glamour.
Brands
Kingfisher signs three-year IPL partnership
Packaged water brand signs on as ‘good times partner’ for 2026–28 cycle
MUMBAI: Kingfisher Premium Packaged Drinking Water is betting big on cricket’s biggest stage, sealing a three-year partnership with the Board of Control for Cricket in India to sharpen fan engagement at the TATA Indian Premier League.
The brand, owned by United Breweries, will serve as the official “good times partner” for the men’s IPL from 2026 to 2028, extending a relationship that began with the Women’s Premier League. The move signals a broader push to embed itself deeper into live sport, with a focus on immersive, consumer-led experiences rather than conventional sponsorship visibility.
At the heart of the tie-up is a suite of fan-first activations spanning broadcast, stadiums and digital channels. These include the “Kingfisher Bird Cam”, offering a branded spider-cam perspective during live matches, and the “Good Times Zone”, an in-stadium entertainment hub during play-offs aimed at amplifying match-day buzz. The brand will also back IPL fan parks, elevate public screening experiences and run digital contests tied to key moments through the season.
Vikram Bahl, chief marketing officer, United Breweries, said cricket in India “is more than a sport, it is a shared cultural moment”, adding that the IPL brings that energy alive at scale. “For Kingfisher Premium Packaged Drinking Water, being present at the heart of these moments, in partnership with the BCCI, is a natural extension of what we stand for. Through this association, we aim to enrich how fans experience the game… making every match more immersive, social and memorable,” Bahl said.
Devajit Saikia, honorary secretary, BCCI, said the IPL “has always been at the forefront of redefining sports entertainment and fan engagement”. He added that the collaboration would fuse cricket fandom with “innovative fan experiences that extend beyond the stadium”, helping create memorable moments for audiences nationwide.
For United Breweries, part of the HEINEKEN group, the play is clear: move from passive branding to active participation in the fan journey—on screens, in stands and across social spaces. With millions tuning in and turning up each season, the IPL remains the country’s most potent marketing theatre. The question now is whether “good times” can translate into lasting brand recall in a market where visibility is easy, but engagement is hard-won.
