Ad Campaigns
ColorPlus captures hues of Durga Pujo in latest digital film
MUMBAI: Known for its use of rich colour palettes, ColorPlus has launched a new ad film highlighting its latest collection for Durga Puja. This 40-second film is a perfect blend of festive fervour and culture.
While the Kola Bou, Dhunuchi, and Sindoor are integral to this autumn festival, the film displays all these elements in its full glory and beautifully relates it to its vast colour palette. What makes the film more festive is the fact that the narrative is in Bengali.
ColorPlus director and brand head Vivek Sandhwar said, ‘’Durga Pujo is known for its vibe and vibrancy, and nothing better than colours to showcase the pulse of this grand festival. At ColorPlus, we want to build a connect with the audience by showcasing different elements of Pujo. Our film beautifully captures all the aspects by interfacing them with the variety of shades our products offer. So, for the launch of our festive collection, we’ve created a film that draws parallel between the festival and our colourful collection.”
GREY Group India group creative director Vivek Bhambhani said, “The film captures the iconic symbols of Durga Puja, taking the viewer through a visual montage of the traditions surrounding Pujo. ColorPlus, staying true to its name, leverages the varied colours of their products by connecting them to the colour of each icon. The narrative captures the essence of Pujo with a poetic voice over that evokes the emotions of every ritual and tradition.”
This digital film has been shared across the brand’s social media channels. A complete 360-degree marketing campaign which includes digital, in-store visual merchandising and outdoor promotion is being executed by ColorPlus.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
