MAM
ColorPlus appoints KarishmaLintas as creative agency
MUMBAI: Casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative agency.
ColorPlus chief operating officer Hetal Kotak said, “We believe that KarishmaLintas’ creative ability, planning and strategic focus will help us further our brand plans for ColorPlus. Their understanding of the brand and its consumers and their skill to translate consumer insights into strategy and creative solutions provided them an edge over other agencies in the fray.”
Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men and its distribution channel spread extends to the Middle East as well.
KarishmaLintas executive director G V Krishnan said, “ColorPlus is an iconic brand that introduced the concept of “smart casuals” way back in the 90s, liberating the office goer of monotony. The mandate given to us is to strengthen the brand and also make it relevant to the new age consumers, while keeping the timeless values of ColorPlus-authenticity, heritage, quality, craftsmanship, design sensibilities and the loyalty the brand enjoys among the discerning Indian men.”
MAM
Allen Online releases new ‘Rise to the Top’ episode with MS Dhoni
Cricketing legend shares wisdom on second chances with NEET and JEE Advanced toppers.
MUMBAI: When life gives you a second innings, even MS Dhoni knows the real game begins after you’re exhausted. Allen Online has released the fourth episode of its inspiring podcast series Rise to the Top, featuring former India cricket captain Mahendra Singh Dhoni in conversation with two determined students who cracked competitive exams on their second attempt.
Hemant Sharma from Bhiwani, Haryana, improved his NEET rank dramatically from AIR 29,284 to AIR 2,095 in just one year and is now pursuing MBBS at AIIMS Raebareli. Veeram Shah from Mumbai raised his JEE Advanced rank from AIR 8,068 to AIR 2,600 and is currently studying Mechanical Engineering at IIT Kanpur.
The episode, available on the Allen Online YouTube channel from 7 PM today, dives deep into what a genuine second attempt demands not just academically, but mentally and emotionally.
Hemant talks about rebuilding after a rank that haunted him, focusing only on his weak areas instead of starting from scratch. Veeram shares how he battled FOMO by quitting social media entirely and relying on one trusted friend while his peers celebrated college life.
When the students asked Dhoni about handling setbacks, the cricketing icon delivered a powerful message, “If life is giving you a second chance, then utilise it. Hard work counts only when you are fully exhausted… How much hard work you did after that, that defines you.”
Dhoni also spoke about treating criticism as useful information rather than judgement advice that resonated strongly with the students’ own journeys of stopping comparisons and focusing on self-improvement.
Through Rise to the Top, Allen Online continues to create a valuable platform where aspiring students can learn directly from role models about the mindset, discipline and resilience required to succeed in India’s fiercely competitive exam landscape.
In a conversation packed with candid stories and life lessons, this episode proves that second attempts aren’t just about trying again, they’re about rising stronger. Perfect timing for students gearing up for their own comeback stories.
