MAM
Colgate Vedshakti highlights connection between Oral Health with Overall Health
Mumbai: Colgate-Palmolive (India) Limited announced “Mooh Swachh Toh Aap Healthy” (A pure mouth means a healthy you) campaign for its premium Ayurvedic toothpaste Colgate Vedshakti.
The campaign highlights the role of the mouth as the gateway to our body and how an unhealthy mouth, can increase the possibility of bacteria entering our system leading to higher risk of several health issues. Colgate Vedshakti promises to not only clean but purify the mouth for better Oral and Overall health.
The high decibel campaign kick-started with the launch of a TV Campaign on March 4, 2020, in 10 regional languages including Hindi, Marathi, Telugu, and Tamil. The TVC features a young girl child dressed as her mother, determined to educate her father about the harmful effects of poor Oral Health. The campaign is being amplified further across mediums like Print, Digital & Social Media. To ensure widespread reach, the brand will also promote the campaign through brand engagement with top Instagram influencers across states.
Speaking about the campaign, Colgate-Palmolive (India) Limited VP marketing Arvind Chintamani said, “At Colgate, we are committed to enable better Oral Health for all. With the launch of this campaign with Colgate Vedshakti, for the first time we are throwing light on the inherent connection between oral & overall health. Colgate Vedshakti brings together a unique combination of Ayurvedic ingredients to provide holistic oral care to ensure better overall health.
Researched and designed in India, Colgate Vedshakti offers customers the goodness of a unique blend of natural ingredients such as – Aloe Vera, Clove, Honey, Tulsi, Neem and Amla together with Colgate’s oral care expertise, to effectively cleanse, purify and deliver multiple benefits and protection against teeth and gum problems.
Created by Redfuse Communications, Red Fuse ECD Delna Sethna said, “How do you communicate extremely logical, science-y facts in a way that even children would understand them? You get children to disseminate them for you. Their universe of make-believe opened so many avenues for us to explore. Their sincerity in delivering our message draws you in from the second one.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
