Brands
Colgate unveils New Colgate Total
MUMBAI: Colgate has re-launched its multi-benefit toothpaste Colgate Total with a new proprietary DZA formula that provides superior protection not just to the teeth, but to the whole mouth. The New Colgate Total helps fight germs on teeth, tongue, cheeks, and gums for up to 12 hours, thereby offering a complete oral care protection.
To spread awareness for the new relaunched product, the overall campaign theme is that of an 'Upgrade' since consumers today upgrade every aspect of their life when there is a better solution available, however when it comes to oral health they are still thinking only of teeth. The new Colgate Total, therefore, encourages one to 'Upgrade to Whole Mouth Health'.
Taking from the campaign theme of oral care 'Upgrade to Whole Mouth Health’, the brand is set to launch a fun addition in the form of a parody with the objective of making oral care related conversations more enjoyable and engaging conversation for the consumers. For this, Colgate has got on board some of the most relevant yet fun opinion leaders like The Singing Dentist – a UK-based dentist named Milad Shadrooh known for making parodies of popular songs to make dentistry fun, celebrity trainer Yasmin Karachiwala, actor and stand-up comic Manish Paul, and actress Pranita Subhash.
As a part of this campaign, The Singing Dentist has for the first time attempted a famous Bollywood number in his quintessential, witty parody style to underline the need for ‘whole mouth health’, which Colgate Total guarantees.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
