MAM
Colgate ropes in Kareena and Shriya as brand ambassadors
MUMBAI: Colgate-Palmolive (India), the market leader in Oral Care, has launched India’s first toothpaste to address yellowness removal – Colgate Active Salt Healthy White – which was unveiled today by Bollywood actor Kareena Kapoor Khan and rising star Shriya Saran, the newly signed brand ambassadors.
Colgate Active Salt Healthy White is an innovation from Colgate and has been developed on a core consumer insight of using a combination of salt and lemon to remove yellowness. Integrating the benefits of salt and lemon, this new toothpaste offers an innovative every day solution to yellowness removal.
With a market share of over 55 per cent, Colgate has a wide portfolio of products across different price points and has been leading with new product innovations based on evolving consumer needs.
Announcing the launch VP-Marketing Ajith Babu said, “Over the years Colgate-Palmolive has led the development of the Oral Care category in India through relevant innovations and the latest technology advancements. The launch of Colgate Active Salt Healthy White is yet another step in that direction. We are applying our deep consumer insights to address unique needs such as removal of yellowness to create effective, quality solutions. Known for years as two most powerful ingredients for yellowness removal, our research teams combined the benefits of salt and lemon to develop a unique offering for our discerning consumers. With Colgate Active Salt Healthy White, consumers looking for an effective yellowness removal solution will feel and see the difference.”
Colgate Active Salt Healthy White brand ambassador Kareena Kapoor Khan said, “Ever since I brushed my teeth, I can remember brushing them only with Colgate toothpaste. Today, being a brand ambassador to a brand that I grew up with and always trusted is an absolute honour. As actors, it’s important that we stay healthy and present the best of ourselves. And that’s exactly how Colgate Active Salt Healthy White toothpaste adds value for me. It simply helps me to ‘say no to yellow’ teeth in a refreshing manner with an age old remedy of salt and lemon. So go ahead try it and see how healthy white teeth are now a reality for you.”
“I use Colgate products and I love them. Colgate and oral care have become synonymous over the years. Time and again, the company has introduced reliable products aimed at countering various oral care problems. Yellowness of teeth is a common problem faced by many of us. This new toothpaste from Colgate promises to solve that for you,” added Shriya Saran.
An integrated 360 degree campaign encompassing TV, online, print, outdoor and point-of-purchase will showcase “Nimbu aur Namak ki Shakti” across the country to support the launch.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
