MAM
Colgate-Palmolive Q2 ad spend up 23% to Rs 889 mn
MUMBAI: Colgate Palmolive, which had announced a six per cent workforce reduction globally, continues to increase its advertising expenditure in India amid intense competition in a slowdown year.
For the fiscal-second quarter, the oral care and healthcare company has increased its ad and promotional expenses by 23.02 per cent to Rs 889.2 million compared to Rs 722.8 million a year ago. The ad to revenue ratio has climbed to 11.49 per cent from 10.71 per cent in the earlier year.
The fiscal-second quarter is in line with the first three months ended June in which period Colgate-Palmolive had splurged an amount of Rs 837.2 mn, 32 per cent more than the earlier year.
Colgate-Palmolive‘s advertising and promotion spends for the half year ended 30 September grew 27.21 per cent to Rs 1.73 billion compared to Rs 1.36 billion year ago. The revenue to advertising ratio has increased from 10.45 per cent to 11.38 per cent during this period.
Revenue for the half year ended 30 September 30 was Rs 15.09 billion, a 19 per cent increase over the same period of the prior year (Rs 13.02 billion). Profit for the half year stood at Rs 2.62 billion which is 31 per cent more than the profit recorded for same period of the previous year (Rs two billion).
Colgate-Palmolive reported net sales of Rs 7.74 billion for the second quarter of the FY13 which is 18 per cent more over the same quarter of the previous year. Net profit for the quarter was Rs 1.45 billion, up 0.67 per cent from last year’s Rs 1.48 billion.
The company launched a new toothpaste variant – Colgate Total Advance Whitening and Colgate Max Fresh Ice toothpaste. These launches were coupled with the new launches in the toothbrush category in the first quarter of the year, namely Colgate 360 Battery Toothbrush. The company also launched Colgate Max Fresh toothbrush that has specially designed multi-height bristles that penetrate between teeth to clean away plaque and an advanced tongue freshener with 3 waves of multi-dimensional cleaning.
In an inflationary environment, the company’s continuing efforts and focussed programs to enhance efficiencies and reduce costs continue to yield strong, positive results helping to maintain margin and fund investments in building and strengthening brand equity and the business. Prudent price increases and cost management has enabled the company to maintain its Gross margin for the period despite significant inflationary pressure.
Colgate-Palmolive along with the Indian Dental Association (IDA) commenced its 9th edition of Oral Health Month which will be 2-month long intensive oral care awareness initiative that aims to improve the oral health condition and generate awareness about tooth cavities in the country. As part of this initiative, 13 mobile dental vans will travel across 39 cities to make basic oral care facilities accessible to the underprivileged, through the support of IDA dentists. This year through OHM, Colgate along with IDA plans to reach 3 million people over 1200 towns and cities.
If you are shortlisted for a few of the best CBSE schools in Mumbai, you are probably noticing a clear shift in what “good schooling” looks like today. Strong marks still matter, but so do safety systems, student wellbeing, and learning spaces that feel current and purposeful. The most trusted campuses are not choosing one priority over another. They are building a school experience where academics, safety, and modern facilities work together, day after day.
Academic Rigour Without Burnout
In many of the best CBSE schools in Mumbai, academic strength is built through clarity, consistency, and better teaching design, not endless pressure. You will often see a stronger focus on concept-building, application, and regular feedback to help children feel less lost or rushed.
Conceptual Learning That Feels Relevant
CBSE naturally rewards conceptual understanding, especially in STEM-heavy subjects, and schools are improving how they teach those fundamentals using more visual and hands-on approaches. Modern classrooms, well-planned labs, and reading spaces make it easier for students to connect theory with real understanding.
- Teachers explain concepts with models, demonstrations, and real-life examples, not only textbook reading
- Assessments include problem-solving and explanation-based answers, not only memory checks
- Structured academic support exists for students who need extra help, without labelling or shame
- Co-curricular learning is scheduled sensibly, so it supports academics rather than competing with them
Safety as a System, Not a Promise
Parents in Mumbai are rightly cautious. Traffic, large campuses, crowded neighbourhoods, and long commutes can increase risk if a school is casual about safety. Strong schools treat safety as a set of systems with accountability, not as a marketing line.
Compliance, Preparedness, and Child Protection
For CBSE-affiliated schools, safety expectations are not optional. CBSE’s affiliation norms direct schools to follow Supreme Court guidance, the national school safety policy, child protection safety manuals, and the National Building Code, along with strict requirements for building, fire, water, hygiene, transport precautions, and supervised cyber safety.
- Controlled entry and verified visitor processes
- Regular evacuation drills and clearly displayed emergency routes
- Trained staff in supervision in high-movement areas such as corridors, playgrounds, and activity blocks
- Transport systems designed for visibility and tracking, including GPS-enabled buses in many premium setups
- Clear digital safety rules in computer labs with adult supervision, not open access
Modern Facilities That Actually Support Learning
Facilities matter only when they improve learning and the day-to-day student experience. The strongest campuses invest in spaces that support teaching quality, student curiosity, and balanced development, rather than only impressing during a tour.
Learning Spaces Built for Understanding
Digitally enabled classrooms, well-equipped laboratories, and functional libraries can improve how children learn, especially when teaching is designed around exploration and clarity rather than rote completion.
Sports and Creative Spaces That Build Confidence
A balanced CBSE school environment in Mumbai often includes sports courts, outdoor grounds, and dedicated rooms for music or activities, as these spaces foster discipline, teamwork, and self-expression.
What Parents Can Observe During a Campus Visit
A campus visit becomes far more useful when you look beyond brochures and ask how things run on a typical school day.
- Ask how the school tracks learning progress and supports students who are struggling
- Observe whether classrooms feel active and engaging, or silent and purely lecture-driven
- Check how entry and dispersal are managed during peak crowd times
- Ask how transport safety is monitored and how incidents are escalated to parents
- Look for visible safety signage, staff presence, and clear supervision routines
Closing Thoughts
The best CBSE schools in Mumbai are moving towards a more complete definition of school quality: strong academics taught with clarity, safety managed through systems and accountability, and facilities that genuinely support learning and growth. Many top CBSE schools in Hyderabad are also pushing towards concept-based learning, stronger safety routines, and upgraded learning spaces.
