MAM
Colgate launches “Ask the Dentist” campaign
MUMBAI: Colgate-Palmolive India, the market leader in oral care, today launched a new “Ask the Dentist” campaign for its flagship brand, Colgate Dental Cream.
Developed by Bates India, the television commercial has been shot in an interactive talk show format with a dentist providing real information to consumers about prevention of tooth decay and educating consumers about Colgate Dental Cream’s importance in protecting teeth.
The TV campaign is being amplified across different media touch points.
The campaign is based on insights that most Indians do not visit a dentist and care little about tooth decay. They visit a dentist only when they have a problem and do not think dental check ups are required on a regular basis. This consumer engagement aims to make the dentist accessible to every Indian.
Said Colgate-Palmolive (India) VP marketing Rajesh Krishnamurthy, “Our research shows that only 3 per cent people in India visit a dentist regularly. India has a low dentist to population ratio compared to WHO recommended ratios. As market leaders in oral care, we see it as our responsibility to drive oral care awareness in the country. Our new “Ask the Dentist” campaign centers around a friendly approachable dentist who encourages families to ask and get answers to common questions on oral care.”
The campaign is a marked shift from the previous campaigns as it aims to further enhance consumer engagement on oral hygiene by leveraging an interactive communicative platform.
“As part of the campaign, we have also set-up a toll-free number and a website, where consumers can call and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity,” added Krishnamurthy.
Consumers can also log on to www.askthedentist.co.in and get oral care queries answered.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
