MAM
Coke to unveil second campaign with Aamir in double role
NEW DELHI: Manno Bhabhi is back …this time with Dinu Kaka! In continuation of the ‘Ghar Pe Rakhiye Thanda … Matlab Coca-Cola’ campaign, the flagship brand of the company is all set to launch its second advertisement in the series.
The new advertisement, which is part II of the Thanda tele-series, has Aamir Khan essaying the roles of Manno bhabhi and Dinu kaka and goes on air today.
Since the launch of the new `thanda’ campaign earlier this summer, Manno bhabhi’s character and portrayal of a real life situation has endeared her to millions of Indians, especially housewives, an official statement from Coca-Cola India claimed. The new ad, “Manno bhabhi aur Dinu kaka” continues to pursue the central idea of driving in-home consumption.
According to Vikas Gupta, VP, marketing Coca-Cola India, “We are launching the second TVC in continuation of the ‘Ghar Pe Rakhiye Thanda … Matlab Coca-Cola’ campaign. The first commercial in the series had a fabulous response and has strengthened Coca-Cola’s position in the home consumption market as per our market research.”
He further added, “The basic idea behind this year’s series of ads is to re-affirm the fact that Coca-Cola is a beverage for all occasions.”
Scripted in a musical parody, the advertisement captures the routine interactions between the quintessential home-maker – the Indian bahu or the daughter-in-law (Manno bhabhi), and the trusted-but-crotchety servant (Dinu kaka), of the household.
The advertisement delves on how Manno Bhabhi sweetly, but firmly, convinces the grumpy Dinu Kaka to keep Coca-Cola at home, thus reinforcing the fact that Coke is the real Thanda and also delves into consumer insights of how Coke plays a part in everyone’s lives, especially in-home situation.
The latest ‘Ghar Pe Rakhiye Thanda … Matlab Coca-Cola’ series takes on from the earlier campaign, in which Aamir Khan featured as Manno bhabi and a NRI. The TVC conceptualized by Prasoon Joshi, national creative director of McCann Erickson and directed by Abhijit Chaudhri of Black Magic Productions, goes on air today.
The `thanda matlab Coca-Cola’ campaign launched in 2002 has featured Aamir Khan essaying six distinctive characters that revolved around outdoor situations – Tapori at an Irani Café, Punjabi Framer in his field, a Nepali guide,etc.
The series has also won several awards in the past. To name a few, EFFIE gold for the second year in succession at ‘the EFFIES 2004’; Best TV Campaign ‘Thanda Matlab Coca-Cola’ at the ‘Indian Marketing Awards’; Campaign of the Year Awards presented by Advertising agencies Association of India (AAAI) and Advertising Club Mumbai (ABBY); Golden Lion Award at Cannes Festival and the most prestigious marketing award of Coca-Cola Company – “Don Keogh Marketing Mastery Award”, bringing global recognition for Indian talent.
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
