Account
CoinSwitch Kuber assigns digital mandate to HiveMinds
MUMBAI: Hiveminds Innovative Market Solutions has been appointed by cryptocurrency investment platform CoinSwitch Kuber as its digital agency. The account will be handled by the HiveMinds team based out of Bengaluru.
CoinSwitch Kuber founder and CEO Ashish Singhal commented, “The demand for cryptocurrencies has been strong across the country, predominantly amongst upwardly mobile Indians. On the back of this demand, we too have grown 350X in the last 3 months. To support this growth and enhance our digital footprint, CoinSwitch Kuber is happy to have HiveMinds as its digital partner, who comes with a proven track record of driving customer acquisition through innovation in digital.”
HiveMinds founder & CEO Jyothirmayee JT said, “We are delighted to partner with CoinSwitch and lead the change in crypto. In the last 11 years of our existence, we’ve partnered to etch the growth story of many promising start-ups that have now become unicorns and continue to bring pride to the Indian start-up ecosystem. CoinSwitch Kuber is all set to change the way the digitally savvy Indians are learning to invest and trade in crypto currencies. We are confident that together we’ll scale to new heights in the coming months.”
CoinSwitch Kuber is an INR-crypto on-ramp platform, developed exclusively keeping the retail investor in mind. Buoyed by the massive interest among Indians for cryptocurrencies, the company has witnessed 350 per cent growth in the user base since January this year. The platform now has over five million users in India and crossed $5 billion in transaction volume in March 2021, all in a period of ten months since launch.
CoinSwitch was founded in 2017 by Ashish Singhal, Govind Soni and Vimal Sagar Tiwari as a global aggregator of cryptocurrency exchanges. The company launched its India exclusive crypto platform, CoinSwitch Kuber in June 2020 to simplify crypto investments for Indian retail investors. The platform is backed by leading investors such as Tiger Global, global fintech and crypto investor Ribbit Capital, San-Francisco based crypto focused investment firm, Paradigm and Sequoia Capital India.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
