Ad Campaigns
CoinDCX unveils Better Safe Than Worry campaign
Mumbai: CoinDCX, a crypto exchange, is proud to announce the launch of its latest campaign “Better Safe Than Worry”. In continuation of CoinDCX’s commitment to spread awareness and educate the Indian VDA investors about safety and security as they tread on their crypto journey, this 360-degree campaign will touch upon the various facets of safety and compliance through print ads, social media, blogs, and educational articles in media outlets.
With the launch of Bitcoin ETFs, the upcoming Bitcoin Halving, and the positive market sentiments accompanying these events, CoinDCX recognizes the paramount importance of safety for investors. The campaign will run for several weeks and every week it will focus on rigorous safety measures in place, from robust AML/KYC practices to FIU registration.
CoinDCX has been working on solidifying its processes and compliance to ensure safety for every single transaction. “We have chosen the hard way to stay compliant and established strong KYC procedures for our users. When FIU-IND mandated Indian Virtual Digital Asset Service Providers to register and adhere to PMLA guidelines, CoinDCX became the first FIU-IND registered entity. Additionally, we have consistently published Proof of Reserves (PoR) since late 2022. The ‘Better Safe Than Worry’ campaign reflects on why 1.4 Crore Indians have chosen CoinDCX as their trusted partner in their crypto journey,” says Mridul Gupta, COO of CoinDCX.
CoinDCX urges all investors to prioritize compliance-first platforms, ensuring a safer and more sustainable crypto journey. With unmatched user safety measures, steadfast adherence to regulations, and a dedicated support system, CoinDCX stands out as the preferred choice for investors seeking a secure and forward-looking crypto exchange in India.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
