MAM
CoinDCX onboards Anjali Kakkar as VP of corporate communications
Mumbai: CoinDCX, crypto exchange and India’s first crypto unicorn, has announced the appointment of Anjali Kakkar as vice president of corporate communications, bolstering its public outreach and advocacy efforts.
In this new role, she will lead CoinDCX’s strategic efforts to strengthen awareness and education of crypto and blockchain in India and beyond, the crypto exchange platform stated.
In her capacity as corporate communications vice president, Kakkar will lead both the internal as well as external communications charter for CoinDCX, bolstering the company’s communications and public relations in the crypto, blockchain, tech, and innovation sectors.
Prior to joining CoinDCX, Kakkar spearheaded corporate communications across financial services, food and agriculture, telecom and digital marketing services. She was formerly the vice president of communications at HSBC’s Global Finance Centre. She brings with her a wealth of experience from media and analyst relations, employee and leadership communications, to brand management and thought leadership.
“I am thrilled to step into the dynamic digital asset space and bring my learnings and my experience across various industries to further CoinDCX’s communications for internal and external stakeholders,” said Anjali Kakkar on her appointment.
This announcement follows the recent appointment of Mridul Gupta as chief operating officer, who will be focused on accelerating the strategic growth of CoinDCX, while augmenting its product portfolio, marketing, partnerships, and operations. As CoinDCX expands and strengthens its team, the company has strengthened the ranks of its marketing, legal, compliance and policy teams, establishing a strong foundation for further growth and development, it said in a statement.
“Communications is a critical function for CoinDCX—especially with our endeavor to educate the masses about cryptocurrency and its position as a growing asset class in India,” said CoinDCX head of brand, marketing and communications Ramalingam Subramanian. “Anjali will be essential to furthering CoinDCX’s position in the country, building trust with our customers and investors, and reinforcing our commitment to imbue openness and transparency in our marketing and communications efforts.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
