MAM
Cogncy duo turns AI into a content powerhouse
MUMBAI: Content is getting a glow up, and Cogncy Worldwide wants to lead the makeover. The newly launched company by Sujay Pal and Geetika Gulati blends AI with creativity to help organisations create, refine and distribute content with more intelligence and far less friction.
Built at the crossroads of content, human experience and technology, Cogncy aims to make the entire content ecosystem faster, sharper and far more consistent. The idea is simple yet ambitious, help organisations communicate with clarity at scale.
Sujay Pal, co-founder and CEO, brings over twenty years of experience in marketing, digital transformation and business strategy. His leadership roles at CitiusTech shaped his belief that content needs a stronger, more systematic backbone. At Cogncy, he focuses on building solutions that drive innovation and efficiency.
Geetika Gulati, co-founder and chief growth officer, also carries two decades of expertise in communications, brand storytelling and public relations. Having built narratives for major Indian and global brands across lifestyle, education, B2B and consumer categories, she now leads growth and strategic initiatives to ensure Cogncy’s content solutions deliver real, measurable impact.
Together, the duo hopes to transform how organisations view content by treating it as a core business driver rather than a last mile task.
“We have seen first hand how organisations struggle to make content work at scale. Too often, content is reactive and fragmented. We are building a system that fixes that from the ground up,” said Sujay.
“Since content has always shaped how organisations connect with their audiences, our focus is on transforming it and making it smarter, faster and more impactful with AI,” added Geetika.
With a blend of experience, ambition and technology, Cogncy Worldwide aims to turn content operations from a challenge into a competitive edge.
Brands
Netflix acquires Ben Affleck’s AI film-tech firm InterPositive
Streaming giant picks up production startup to streamline digital filmmaking
LOS ANGELES: Netflix has officially acquired InterPositive, an AI film-technology startup founded by actor and director Ben Affleck. The move marks a significant investment by the streaming service into assistive AI tools designed to support the technical side of movie production. While many AI companies focus on generating new images or scripts, InterPositive focuses on the logistical challenges of filmmaking. The firm’s technology is designed to handle technical tasks that often delay post-production, such as correcting lighting inconsistencies and ensuring visual continuity across different takes.
The acquisition is not about replacing human actors or writers. Instead, Netflix intends to use the technology as a digital assistant for directors. The software understands cinematic logic, meaning it can automatically adjust background elements or environmental effects to ensure a film looks polished and consistent without months of manual editing.
In a Netflix post on Thursday, Affleck emphasised that the project was born out of a desire to support the craft rather than automate it. “I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck wrote. “From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step.”
Netflix chief product and technology officer Elizabeth Stone said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community. InterPositive’s technology is purpose-built for filmmakers and showrunners to naturally support their visions. We’re excited to welcome the team to Netflix and continue building a future where technology enhances storytelling, while people remain at the core.”
Netflix chief content officer Bela Bajaria added, “New tools should expand creative freedom, not constrain it. Ben and his team are part of a long tradition of artists leading innovation in storytelling. Their work gives filmmakers more choices, control, and protection for their vision.”
The deal coincides with a broader partnership between Netflix and Artists Equity, the production company led by Affleck and Matt Damon. Following the success of their recent projects on the platform, this acquisition cements Affleck’s role as both a creative and technical advisor to the streamer. Affleck noted that the partnership was a logical fit due to “Netflix’s decades of experience applying and scaling technology responsibly.” He will serve as a senioradvisor for the integration of the technology, ensuring the tools remain focused on helping filmmakers.
For the film industry, this acquisition signals a shift in strategy. Rather than just buying finished movies, Netflix is now owning the specialized technology used to build them. By bringing these tools in-house, the company aims to reduce the rising costs and lengthy timelines associated with high-budget original films while giving their productions a technical edge in speed and visual quality.
