MAM
Cogncy duo turns AI into a content powerhouse
MUMBAI: Content is getting a glow up, and Cogncy Worldwide wants to lead the makeover. The newly launched company by Sujay Pal and Geetika Gulati blends AI with creativity to help organisations create, refine and distribute content with more intelligence and far less friction.
Built at the crossroads of content, human experience and technology, Cogncy aims to make the entire content ecosystem faster, sharper and far more consistent. The idea is simple yet ambitious, help organisations communicate with clarity at scale.
Sujay Pal, co-founder and CEO, brings over twenty years of experience in marketing, digital transformation and business strategy. His leadership roles at CitiusTech shaped his belief that content needs a stronger, more systematic backbone. At Cogncy, he focuses on building solutions that drive innovation and efficiency.
Geetika Gulati, co-founder and chief growth officer, also carries two decades of expertise in communications, brand storytelling and public relations. Having built narratives for major Indian and global brands across lifestyle, education, B2B and consumer categories, she now leads growth and strategic initiatives to ensure Cogncy’s content solutions deliver real, measurable impact.
Together, the duo hopes to transform how organisations view content by treating it as a core business driver rather than a last mile task.
“We have seen first hand how organisations struggle to make content work at scale. Too often, content is reactive and fragmented. We are building a system that fixes that from the ground up,” said Sujay.
“Since content has always shaped how organisations connect with their audiences, our focus is on transforming it and making it smarter, faster and more impactful with AI,” added Geetika.
With a blend of experience, ambition and technology, Cogncy Worldwide aims to turn content operations from a challenge into a competitive edge.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
