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CogMat to socially TomTom wearables
MUMBAI: Leading fitness wearable brand TomTom Sports has signed on digital agency CogMat to undertake their social media duties in India. CogMat, a digital media agency based in Mumbai, Dubai and Hong Kong, has been working with TomTom since October 2016, handling the brand’s digital ads portfolio. The brand’s social media duties were awarded to the agency after a multi-agency pitch.
TomTom India country manager Hitesh Ahuja said, “People are actively engaging in activities like running, hiking and cycling and looking towards digital channels to pick their perfect tracker. The digital medium has today acquired critical importance, given the rapidly changing media consumption patterns and ecommerce penetration. CogMat brings great experience across categories.”
TomTom’s wearables range has been in the market since 2013 and were introduced in India in 2015. The feature-rich wearables are targeted at people that are looking at exercise as not just an activity but rather as an integrated part of their daily lives. The brand is looking to go big on the digital medium this year with a host of activities and tie ups for the year. TomTom has a strong following among the running community and is looking to leverage these relationships with local runners.
CogMat CEO Mitchelle Carvalho commented, “The brand has been at the forefront of innovation and we’re eager to be part of this story. The underlying values and legacy of Tomtom are incredibly strong.”
The brand’s wearables have many firsts such as a GPS running watch with a Heart-Rate monitor and as also an integrated music player that allowed people to leave their phones and truly run free. They also have the world’s first fitness tracker that combines body composition analysis with steps, sleep and all day heart-rate tracking all on the wrist that helps users track efforts with quantifiable stats.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
