MAM
Coffee lovers to get a dose of Reality TV at Barista
MUMBAI: Reality TV and Barista have entered a partnership, wherein residents of Delhi can now watch some of the most exciting and riveting Reality TV programs at select Barista outlets all this month.
This special initiative called “Get a cuppa Reality at Barista” is a special promotion that will showcase thrilling Reality TV programs everyday from 7 pm to 8 pm across Barista outlets in Connaught Place, Saket, Noida Sector 18 and Defence Colony.
Coffee lovers can now watch the shows at Barista and also win prizes from Reality TV by filling in a simple contest form.
Radio Jockey Sachin Sahani kicked off this month-long activity by interacting with the viewers and asking them about their bizarre real life experiences.
A special memorabilia from Reality TV was also given to the best experience narrated. He also gave away early bird prizes like Reality TV key chains and pens to viewers who filled the forms in the first 10 minutes of the promotions.
Commenting on the promotion Reality TV marketing manager Asia Pacific and India Flecka Picardo said, “We see great potential for Reality TV in this region and are keen on initiating several activities to promote the channel. Our shows highlight facets of real life situations, which have a universal human appeal. We selected Barista to showcase some of our most watched shows as we believe that there is a synergy among the target audiences of both Barista and Reality TV. During this month long promotion, visitors to Barista can enjoy Reality TV shows along with their coffee and get a chance to win exciting Reality TV merchandise. We are confident visitors will enjoy this experience.”
The shows that will be screened at these select Barista outlets have been carefully chosen keeping in mind the preferences of the Indian viewer. The promotion will showcase a heady mix of programmes like Cheaters, based on confronting cheating spouses; Hollywood & Crime, a series that features some unbelievably stories of the darker side of some of the most famous faces in Hollywood. Fast-paced shows like The Race, a thriller adventure series where contestants race against time in an attempt to scam their way around the planet in 13 weeks starting with just $200 per person to shows like The Great Racing escapes, LA Cops, Rescue 911 will be screened from 7 pm to 8 pm.
Soft features like It’s a miracle, Amazing Animal videos, Matchmakers to astonishing stories of serious offences, legal entanglements, will also be screened at select Barista outlets.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
