MAM
Coffee lovers to get a dose of Reality TV at Barista
MUMBAI: Reality TV and Barista have entered a partnership, wherein residents of Delhi can now watch some of the most exciting and riveting Reality TV programs at select Barista outlets all this month.
This special initiative called “Get a cuppa Reality at Barista” is a special promotion that will showcase thrilling Reality TV programs everyday from 7 pm to 8 pm across Barista outlets in Connaught Place, Saket, Noida Sector 18 and Defence Colony.
Coffee lovers can now watch the shows at Barista and also win prizes from Reality TV by filling in a simple contest form.
Radio Jockey Sachin Sahani kicked off this month-long activity by interacting with the viewers and asking them about their bizarre real life experiences.
A special memorabilia from Reality TV was also given to the best experience narrated. He also gave away early bird prizes like Reality TV key chains and pens to viewers who filled the forms in the first 10 minutes of the promotions.
Commenting on the promotion Reality TV marketing manager Asia Pacific and India Flecka Picardo said, “We see great potential for Reality TV in this region and are keen on initiating several activities to promote the channel. Our shows highlight facets of real life situations, which have a universal human appeal. We selected Barista to showcase some of our most watched shows as we believe that there is a synergy among the target audiences of both Barista and Reality TV. During this month long promotion, visitors to Barista can enjoy Reality TV shows along with their coffee and get a chance to win exciting Reality TV merchandise. We are confident visitors will enjoy this experience.”
The shows that will be screened at these select Barista outlets have been carefully chosen keeping in mind the preferences of the Indian viewer. The promotion will showcase a heady mix of programmes like Cheaters, based on confronting cheating spouses; Hollywood & Crime, a series that features some unbelievably stories of the darker side of some of the most famous faces in Hollywood. Fast-paced shows like The Race, a thriller adventure series where contestants race against time in an attempt to scam their way around the planet in 13 weeks starting with just $200 per person to shows like The Great Racing escapes, LA Cops, Rescue 911 will be screened from 7 pm to 8 pm.
Soft features like It’s a miracle, Amazing Animal videos, Matchmakers to astonishing stories of serious offences, legal entanglements, will also be screened at select Barista outlets.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
