MAM
CNN launches SMS marketing promotion for Indian viewers
MUMBAI: International news channel CNN has entered into an alliance with wireless marketing solutions provider, Mobile2Win (M2W) for an SMS marketing promotion. The channel will offer its viewers an opportunity to participate in the Your World Today promotion through SMS and win exciting prizes.
Aimed at driving additional viewership to CNN’s primetime programme Your World Today, the channel urges Indian viewers to participate in a contest by simply text messaging CNN to 8558. Players will then have to answer a question with multiple-choice options. One winner will be picked for one new questions every week.
The news programme, Your World Today is a four-hour news wheel featuring the latest news breaks, global news, sports, business and weather information.
An official release quoted Turner Broadcasting System- Asia Pacific’s vice president of corporate communications and marketing Grace Wong as saying, “Through initiatives like this, we hope to create more interactivity between our viewers and the CNN brand, to educate them about CNN in a fun way, and to encourage them to keep tuning into CNN.”
M2W’s vice president (sales and marketing) Rajiv Hiranandani was quoted as saying, “The wireless promotion undertaken by CNN is sure to add new levels of interactivity to Your World Today. M2W is ideally placed to deliver this exciting solution to CNN.”
M2W was set up in China last year. It has to its credit some of the world’s largest mobile SMS promotions, including a Coca Cola summer campaign in China.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
