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CNN launches SMS marketing promotion for Indian viewers
MUMBAI: International news channel CNN has entered into an alliance with wireless marketing solutions provider, Mobile2Win (M2W) for an SMS marketing promotion. The channel will offer its viewers an opportunity to participate in the Your World Today promotion through SMS and win exciting prizes.
Aimed at driving additional viewership to CNN’s primetime programme Your World Today, the channel urges Indian viewers to participate in a contest by simply text messaging CNN to 8558. Players will then have to answer a question with multiple-choice options. One winner will be picked for one new questions every week.
The news programme, Your World Today is a four-hour news wheel featuring the latest news breaks, global news, sports, business and weather information.
An official release quoted Turner Broadcasting System- Asia Pacific’s vice president of corporate communications and marketing Grace Wong as saying, “Through initiatives like this, we hope to create more interactivity between our viewers and the CNN brand, to educate them about CNN in a fun way, and to encourage them to keep tuning into CNN.”
M2W’s vice president (sales and marketing) Rajiv Hiranandani was quoted as saying, “The wireless promotion undertaken by CNN is sure to add new levels of interactivity to Your World Today. M2W is ideally placed to deliver this exciting solution to CNN.”
M2W was set up in China last year. It has to its credit some of the world’s largest mobile SMS promotions, including a Coca Cola summer campaign in China.
MAM
Yes Madam introduces 0 per cent commission for pregnant service partners
Home salon platform supports over 7,500 beauty professionals with new welfare policy.
MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.
Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.
Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.
Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”
Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”
Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.
In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.
