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CNN-IBN and MobiKwik join hands to help Chennai
MUMBAI A week after heavy rains and flooding brought India’s Chennai to a halt, killing hundreds of people and leaving thousands more marooned. The flood created havoc in Chennai and left people stranded without food, electricity and other necessities. Help has been pouring in from across the country but Chennai still has a long way to go before it gets back on its feet. Among the many critical requirements, staying connected with friends, family and the authorities, also emerged as a paramount need to ensure the safety of the people in the city
Against this backdrop, CNN-IBN and MobiKwik have joined hands to help citizens of Chennai by providing them mobile recharge in order to allow them to stay connected with their loved ones. Those in need would be provided with a balance recharge on their phone so that they are able to stay connected. The recharge would also help them to get any other assistance that is required in these difficult times.
To get the recharge, all one needs to do is type RECHARGECHENNAI with the mobile number to be recharged and send it to 51818. The phone number will be recharged with an amount of Rs. 30 by MobiKwik. CNN-IBN has been flashing the details on-air to let the people know about this so that the friends and families can also help their near ones by getting their phones recharged. The activity is being done on Twitter as well – the number to be recharged needs to be tweeted with the hashtag #RechargeChennai.
Speaking on the partnership, CNN-IBN managing editor Radhakrishnan Nair said, “In this time of crisis, CNN-IBN stands firmly with the people of Chennai. Our channel has deployed many of our senior reporters on ground in Chennai to ensure that we continue to focus on the developing situation there and keep our viewers abreast of the same. We are committed to extending all possible help from our side to the people of the city in this time of their need. This partnership with MobiKwik is an attempt in that direction – to ensure that those in Chennai are able to stay connected.”
MobiKwik founder and CEO, Bipin Preet Singh said, “We are extremely sad to see how people in Chennai are struggling to cope with the atrocities of the weather. In this hour of need, we want to ensure that they do not face any challenges in connecting with their near and dear ones. With talk time balance running low, broken Internet connections, and recharge retailers not available nearby, it was time for us to step up and provide a solution. Our partnership with CNN-IBN helps us reach out to thousands of stranded users in Chennai who need their phones to be recharged.”
When people talk about growing money, they often jump straight to investments and overlook something closer to home, i.e., the savings account. While it might appear simple, the savings account interest rate plays a quiet but essential role in how your money grows over time.
It rewards you just for keeping your money parked safely. Many ignore it because the growth feels slow, but consistency changes the story. Understanding how this interest functions can help you make prudent everyday money decisions.
1. Interest turns idle money into working money
Money sitting in a savings account does not stay still; it earns interest. The savings account interest rate determines how much your balance grows without any extra effort from you.
Even though the returns may seem modest, this growth happens automatically.
Over time, especially with a steady balance, interest ensures your money is at least doing something instead of waiting quietly.
2. Higher interest rates reward disciplined saving
A better savings account interest rate encourages you to keep more money in your account. When you know your balance is earning consistently, you are less tempted to withdraw unnecessarily.
This creates a positive cycle: more savings lead to more interest, and more interest motivates better saving habits. Discipline, not size, becomes the actual growth driver here.
3. Compounding quietly boosts long-term value
Interest is not always paid just on your original deposit, it often compounds. That means you earn interest on the interest already credited to your savings account.
Over months and years, this compounding effect adds up. While it may not feel dramatic in the short term, it steadily increases your total balance without any extra contribution from you.
4. Interest helps protect money against inflation
While a savings account is not meant to beat inflation aggressively, the savings account interest rate helps lower the impact of rising prices.
Without interest, your money loses value over time. With it, at least a part of that loss is offset. This makes a savings account a safer place for short-term goals and your emergency funds.
5. Interest supports financial flexibility
Interest earned in your savings account adds to your available funds without locking your money away. Unlike investments, you do not have to wait or fret about timing.
This flexibility means your money grows while staying accessible, ideal for planned expenses, emergencies, or opportunities that need quick access to cash.
Ending note
Growing money does not always need bold moves; sometimes it needs smart placement. The savings account interest rate may work quietly, but its impact is steady and reliable. When you respect its role and use your savings account intentionally, you create a strong financial base, one where your money grows patiently, safely, and always within reach.
Over time, this steady growth builds confidence, supports better financial decisions, and prepares you for future investments without pressure or unnecessary risk, making every day saving feel purposeful and rewarding.
