Ad Campaigns
CNBC-TV18’s #CNBCTV18Tweetathon trends among 10 top twitter campaign
MUMBAI: Celebrating a milestone, CNBC-TV18, India’s leading English business news platform hosted nation’s biggest business unconference- CNBC-TV18 Tweetathon. The digital campaign witnessed industry veterans from a wide-range of sectors. To add more meaning to their anniversary they created & offered an interactive knowledge-sharing experience to its audience.
Through the digital campaign, CNBC-TV18 presented its audiences with an opportunity to interact and have their queries answered by just a tweet. With a strong focus on creating buzz about the anniversary, CNBC- TV18 invited eminent personalities in the likes of market expert Basant Maheshwari, best-selling authors Amish Tripathi and Ashwin Sanghi, Fitness enthusiast and actor Milind Soman, Entrepreneur and internet personality Malini Agarwal, celebrity Chef Kunal Kapur, Businesswoman and celebrity pastry Chef Pooja Dhingra, popular Youtuber and internet personality Bhuvan Bam and Shereen Bhan, Managing Editor – CNBC-TV18 amongst others.
Reaching out to 46M+ audiences, the digital campaign #CNBCTV18Tweetathon covered an array of topics from Health and Fitness to Entrepreneurship and Lifestyle. Prominent investor Basant Maheshwari spoke about his investments in the markets for the last 27 years, and the importance of patience in dealing with the stock market. The campaign also witnessed popular internet personality Bhuvan Bam chronicle his digital journey wherein he showcased his entire journey and the struggles he has been through. The interactive campaign juxtaposed seamlessly with the brand’s ethos of providing actionable insights in all spheres of the audience’s life.
In addition to this, CNBC-TV18 amped up the engagement of the campaign with the aid of their contest Riddle Me This & Biz Quiz wherein the interested participants were required to share the correct answer by tagging #CNBCTV18Tweetathon. Participants and Winners were rewarded with exciting prizes.
Commenting on the success of the campaign, Network18 English & Business News Cluster CEO Basant Dhawan said, “20 years is an important milestone in a brands life-cycle and is only possible when a brand reinvents itself with the changing consumer behaviours while reinforcing its relevance. At CNBCTV18 we have achieved the same & maintained our leadership in the business news by a substantial margin. On the 20th year milestone, we decided to drive huge brand engagement with our audiences through a "#CNBCTV18Tweetathon" programme on Twitter. Under this programme, we created a unique interactive platform connecting some of India’s eminent personalities LIVE with our audiences. And we are excited with the stupendous response we have managed to generate with #CNBCTV18Tweethaton”
Oktobuzz founder Hemal Majithia stated, “We wanted to celebrate 20 years of CNBC-TV18 in a unique way and use this occasion to engage its audience while keeping it appealing for the millennials. With this in mind, we created an Unconference – a very opposite version of a conference, the biggest of its kind in India.”
Tweetathon garnered over 530M+ impressions and trended among the top 5 campaigns in Mumbai, no.2 in Kolkata and trended in other cities like Pune, Ahmedabad, Chennai, Hyderabad, Delhi & Bengaluru.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
