MAM
CMS Info Systems strengthens leadership with 2 key appointments
MUMBAI: CMS Info Systems, India’s largest and world’s fifth largest cash management and payment solutions firm announced two key appointments. Subhash Kelkar comes on board as chief technology officer and Vijay Iyer is elevated to vice president of the cash management business and service delivery head.
Based in Mumbai, Kelkar and Iyer will provide further impetus and direction to developing and expanding the company’s businesses across the country.
Kelkar joins CMS Info Systems from IIFL Group where he managed four of the group’s companies and represented group IT to the IIFL Board. With over 25 years of experience, he has also led the digital transformation at brands such as Club Mahindra, Tech Mahindra and TCS. At CMS, Kelkar will accelerate the company’s digital transformation in addition to managing the Managed Services Technology Projects.
In his new role, Iyer will oversee the operations in the North and Central zones and the process of building CMS as an agile commercial, finance and fleet organisation. Iyer’s appointment will help CMS’ leadership team to move forward to the next phase of growth in the cash management business. Vijay joined CMS in December 2018. He is a CIT industry veteran and has worked at Brinks, Secure Value and AGS.
With a network spanning over 105,000 ATMs and retail outlets, CMS is uniquely positioned as the backbone of the ‘circulation cycle’ of the country's economy. Cash continues to be in strong demand even post demonetisation and demand for cash will continue to grow which has resulted in rising of ATM transaction volumes. Currently, as per April 2019, the economy has again seen an uptrend in currency circulation of Rs 21.42 lakh crore, recording an increase of 17.5 per cent on a Y-o-Y basis.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
