MAM
Clix Capital brings on board Rakesh Kaul as CEO
Mumbai: Clix Capital on Thursday announced the appointment of Rakesh Kaul as its new chief executive officer with effect from 16 August.
As the CEO, he will be responsible for all business verticals, reporting directly to the board, the company said in a statement.
A 24-year veteran of the financial services sector, Kaul specialises in retail banking, wealth management, insurance, and mortgages. He joins Clix Capital from RHB Malaysia, where he led the consumer banking business for the group covering Malaysia and ASEAN markets. Earlier, he was associated with Citigroup, holding several leadership roles.
“Be it Product Development, Sales & Distribution, Corporate Strategy, Business Management, and Risk Management, Rakesh’scross-functional exposure has been deep and diverse,” said Clix Capital chairman Pramod Bhasin. “He has tremendous experience in leading teams, managing businesses through change cycles, building scale, and driving transformation.”
“I’m thrilled to have Rakesh in this role and look forward to collaborating and advancing our founding vision of bridging the credit gap among underserved and unserved cohorts, including MSMEs and new-to-credit consumers,” said Clix Capital founder, Anil Chawla. “He holds a deep understanding of Retail and Corporate Banking along with stellar industry networking, all of which will be invaluable for the growth of our Company.”
“Given his strong grasp of new-age technologies that are disrupting financial services coupled with robust domain knowledge, Rakesh will play an important role at Clix in building new platforms for growth,” added Apollo Management senior partner & head of India Private Equity, Utsav Baijal.
“I’m honoured to accept this crucial role with Clix Capital as they continue disrupting and reshaping the NBFC sector,” Rakesh Kaul said. “We will focus on deploying cutting-edge technologies and insightful innovations in driving lending models responsive to end-customer needs. While significantly boosting financial inclusion, Clix Capital remains poised for rapid market expansion.”
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
