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Clipbyte scouts for digital agency ahead of paid media sharing platform
MUMBAI: Indian premier broadcast media monitoring platform, Clipbyte, is in advance talks to shortlist digital and technical marketing agency for its innovative media sharing URL based platform for videos, audios, images, documents with chatting, to be launched shortly. Promoted by Param Digital Solutions Private Limited, a company dedicated in developing media video platforms and allied services — Clipbyte tracks over 100 odd television channels and catering to the top 100-odd business houses along with government agencies in the country.
Unlike the prevailing popular social media platforms, this pioneering platform would come at a negligible subscription with additional security features for a private closed group available on Windows Desktop, Android and iOS app without any infringement of unwanted advertisements and unknown people, according to Clipbyte director Sakshi Parab.
The platform is targeted at small and large corporate to reach out to their stakeholders including club, communities, educational institutions, employees, dealers, distributors, field force, end consumers, etc.
The mandate to the prospective agency for digital and technical marketing includes promotion of the concept across all verticals using their creative thoughts.
The paid subscriber based internet linked cloud platform to be launched can be downloaded as an app in the smart phone and can enjoy content in any form within a select private group with unlimited member count, without eating into the storage space of the handset.
In other words, unlike the generic messaging apps that eat up quality space from the mobile hand set, Clipbyte officials pointed out that their platform will keep the users’ handset memory space free without blocking it. This subscriber of platform will also be able to add unlimited users.
It will be ideal for Individuals, Communities, Corporate, Marketing and Training with complete control with the group admin or moderator. The platform also allows white label facility to sell his or her content and product for a fee and integrating any third party payment gateway.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
