MAM
CleverTap names Miten Mehta as chief alliance officer to head its global partnership ecosystem
MUMBAI: CleverTap, the leading customer retention SaaS platform, announced today that Miten Mehta, has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions.
Miten, Xoogler, is a senior digital transformation and innovation leader, who will relocate to Mumbai from Silicon Valley to drive the next phase of growth at CleverTap through strategic alliances with consulting, product and SaaS firms, ISV’s, digital agencies, marketing analytics firms, educational & training Institutes among others.
“Miten brings a global perspective and an impeccable track record of enabling rapid partnership led growth at early to late-stage companies across North America, Europe, and Asia-Pacific to CleverTap leadership team. He will not only provide leadership to accelerate and scale our strategic growth by ramping our alliance program but also co-innovate solutions with partners to address our customer needs in new markets and verticals” said Anand Jain, Co-founder and Chief Strategy Officer at CleverTap.
Miten brings over 25+ years of P&L experience in technology leadership across – strategic alliance and partnerships, corporate development, M&A and product innovation. Prior to joining CleverTap, he worked at Google as a consultant where he supported their strategic partners and customers for Google Cloud Platform (GCP) and community ecosystem program. Previously, Miten was the co-founder of Spinta Global Accelerator, KD, eComLive (acquired by InfoSpace) and MoConDi (acquired by MobileMedia) and served on board / advisory board of companies in USA and India.
“CleverTap enables our partners to grow their clients digital business through our industry-leading customer retention platform which helps Fortune 2000 brands increase customer lifetime value while reducing churn and customer acquisition cost. I’m excited at this opportunity to add value to our partners and help them expand into new markets and verticals by leveraging the CleverTap platform”, said Miten Mehta, Chief Alliance Officer at CleverTap.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
