Brands
Clevertap and Infobip join forces to power RCS in omnichannel engagement
MUMBAI: Clevertap has partnered with global cloud communications platform Infobip to integrate Rich Communication Services (RCS) messaging into its omnichannel offering, promising a new era of dynamic, visually rich, and highly personalised brand-customer interactions.
With over 1.2 billion monthly active users across 60+ countries and Apple set to support RCS with iOS 18 the format is fast emerging as a game changer in digital communication, set to reach over 2 billion users by late 2025.
Through this collaboration, brands using Clevertap can now craft captivating RCS messages featuring high-quality visuals, carousels, and real-time, two-way interactions enabling more engaging conversational marketing and deeper customer connections.
“RCS represents the future of brand-customer interactions—dynamic, interactive, and personalised experiences that continuously evolve with consumer expectations. By integrating RCS into our omnichannel platform, we’re empowering businesses to elevate their customer interactions to the next level. Our partnership with Infobip helps us realise this vision and ensures that businesses can continuously meet and exceed customer needs,” said Clevertap co-founder & chief product officer Anand Jain.
Beyond aesthetics, RCS ensures trust through verified brand identities and detailed analytics, such as read receipts and real-time feedback crucial for campaign performance and loyalty building.
With Clevertap’s platform, brands can further enhance RCS with, segment users and analyse behaviour using real-time, predictive insights, boost campaign success through AI-powered testing and iteration, integrate RCS with email, push, Whatsapp, SMS and more for seamless journeys, deliver tailored content using contextual and behavioural data.
Infobip chief alliances officer Veselin Vuković commented, “Our partnership with Clevertap unlocks new opportunities for businesses to fully integrate RCS alongside other channels into their omnichannel offerings. By combining our robust channel capabilities with Clevertap’s advanced orchestration and personalisation engine, we are empowering businesses to enhance their conversational marketing experiences, drive real-time engagement through AI-powered automation, and deliver highly personalised interactions that strengthen customer relationships and support long-term growth.”
This integration marks a major leap in digital communication, enabling brands to manage and measure their RCS campaigns effortlessly through one unified platform—turning every customer touchpoint into an interactive, meaningful experience.
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
