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Clensta appoints Ankit Gaur as the new CGO & Strategy Officer

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Mumbai: Home and personal care startup Clensta on Tuesday announced the appointment of Ankit Gaur as their chief growth and strategy officer.

As Clensta gears up to expand its portfolio and offerings, Gaur will be spearheading brand and performance marketing, communication, sales & growth functions for the brand.

With deep expertise in spearheading disruptive innovation, Gaur brings to the table an innate knack for understanding consumer behaviour. In his role, Ankit will be expected to deliver transformational growth in establishing Clensta as the undisputed market leader in home and personal care segment.

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An alumnus of the prestigious SP Jain School of Global Management, Gaur comes with an extensive experience of 13 years in the industry, and has worked across different industries and verticals throughout his career. Prior to joining Clensta, Gaur was at the helm of the direct-to-consumer (D2C) business at Livpure. He has also held various senior leadership positions with organisations such as CuroCarte, Ashok Leyland, Wal-Mart India, Big Bazaar India and Wonderchef.

In his previous stint as an entrepreneur, Ankit piloted the launch of his startup, EthnicRoom, an omnichannel ethnic fashion startup, and successfully raised series-A funding for the brand. His expertise as an entrepreneur will be instrumental in strengthening Clensta’s brand positioning across the country.

“We are delighted to have Ankit on board as our chief growth and strategy officer and would like to welcome him to the Clensta family,” said Clensta founder and CEO Puneet Gupta. “Clensta was incorporated in 2016 with a vision to provide affordable and effective cleaning solutions to the world while also ensuring our planet’s commitment by contributing towards reducing pollution and waste. As we complete six years in business and progress towards the next leg of our journey, we are aiming to expand our presence across markets and enhance our product portfolio to include a more comprehensive set of offerings. Ankit, with his extensive experience across different sectors and industry, is a welcome addition to the team and would play a significant role in catapulting the company to newer heights.”

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“I am honoured to have been appointed as the chief growth and strategy officer at Clensta,” said Ankit Gaur. “I have been closely following the developments at Clensta and am impressed with what the brand has achieved in such a short span of time. The ecosystem of sustainable consumption and production that Clensta is trying to build is truly commendable and closely mirrors my personal ethos. I am excited about the new role and look forward to establishing Clensta as one of the most sought-after brands in the D2C space.”

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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