MAM
Clear Channel Communications moves to Accipiter’s AdManager
MUMBAI: London-based Accipiter Solutions, Inc., an online advertising technology innovator has signed the Television Interactive division of global media and entertainment giant Clear Channel Communications to an AdManager Licensed contract.
“Clear Channel Television Interactive (CCTVI) required an in-house solution we could host ourselves that performed well in a Microsoft environment,” CCTVI VP & GM Jason Gould said. “While other competitive solutions only supported limited operating environments, AdManager proved to be a scalable solution with a flexible architecture designed to meet all of our business needs.”
Another major factor in CCTVI’s decision to move to AdManager was the availability of the Accipiter XMLServer Integration Module. An increasing number of new customers are signing on with Accipiter based on the ease and cost-effectiveness of ad server migration using the XMLServer Module. Initially, CCTVI used the XMLServer platform to migrate approximately 1000 campaigns from the division’s previous ad management system to AdManager, negating the need for manual reformatting or multiple data entry, states an official release.
“We were very pleased at how easy it was to migrate to AdManager,” commented Gould. “To manually transition all of our campaigns to the new system would have been a tedious and time-consuming task. Using Accipiter’s XMLServer Module, it took us less than one week to successfully migrate our campaigns, saving us time, operational costs, and reducing the potential for human error.”
CCTVI also plans to use XMLServer to build direct transactional relationships with its advertisers. Using a direct-buy e-commerce application, advertisers could create their own campaign reservations in the CCTVI system by logging in and placing their order using a credit card transaction. Once the order has been processed and the creative reviewed and approved, the reservation would be complete. Gould adds, “XMLServer Module is going to help CCTVI meet our goal of creating automated systems so we can serve the marketplace as effectively and efficiently as possible.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
