Brands
Clean sweep, cloudy quarter Eureka Forbes filters a softer Q3
MUMBAI: When clean water meets murky numbers, the filter gets tested. Eureka Forbes Limited reported a softer performance for the quarter ended December 31, 2025, as an exceptional charge weighed on profits, even as the nine-month picture stayed largely steady.
For the December quarter, standalone revenue from operations came in at Rs 645.45 crore, down from Rs 773.45 crore in the September quarter, but higher than Rs 597.84 crore recorded a year ago. Including other income of Rs 5.12 crore, total income for the quarter stood at Rs 650.56 crore.
Total expenses during the quarter amounted to Rs 597.76 crore, led by cost of materials consumed at Rs 289.53 crore, service charges of Rs 80.51 crore, employee benefit expenses of Rs 84.34 crore, and other expenses of Rs 160.23 crore. This resulted in a profit before exceptional items and tax of Rs 52.80 crore.
However, an exceptional loss of Rs 40.44 crore dragged profit before tax down sharply to Rs 12.36 crore. After a tax expense of Rs 3.36 crore, profit after tax for the quarter stood at Rs 9.00 crore, compared with Rs 61.59 crore in the preceding quarter and Rs 34.82 crore in the year-ago period. Total comprehensive income for the quarter was reported at Rs 11.97 crore.
On a nine-month basis, the numbers looked sturdier. Revenue from operations for the nine months ended December 31, 2025 stood at ₹2,026.64 crore, up from ₹1,823.52 crore in the corresponding period last year. Including other income of ₹18.13 crore, total income rose to ₹2,044.76 crore.
Expenses over the nine-month period totalled Rs 1,857.10 crore, resulting in a profit before exceptional items and tax of Rs 187.66 crore. After accounting for exceptional losses of Rs 40.44 crore, profit before tax came in at Rs 147.22 crore. A tax outgo of Rs 38.10 crore led to a profit after tax of Rs 109.11 crore, marginally lower than Rs 112.53 crore reported a year earlier. Total comprehensive income for the nine months stood at Rs 110.37 crore.
For the year ended March 31, 2025, Eureka Forbes had reported revenue from operations of Rs 2,436.06 crore and a profit after tax of Rs 163.29 crore, providing context to the current year’s moderation.
Earnings per share for the December quarter stood at Rs 0.46, while nine-month EPS was reported at Rs 5.61, compared with Rs 5.82 in the corresponding period last year.
While the quarter may have needed a little extra filtration, the broader nine-month performance suggests the company’s fundamentals remain intact. For Eureka Forbes, the challenge now is less about cleaning up the water and more about keeping the numbers crystal clear.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
