Digital
Classic Stripes rebranded as Naxnova
Mumbai: Classic Stripes, the flagship company of the Astarc Group, is a design & technology company providing new generation solutions to global OEMs in the Automotive, Consumer Durables & Appliances industries in India and globally has announced its new brand identity. The company will now move forward as ‘Naxnova’. On track to quadruple revenues in the next 4 years, the company aims to grow the homegrown brand globally under the leadership of its managing director – Salil Musale.
Naxnova (previously Classic Stripes) is an ambitious and fast-paced global India-based organisation with a unique product portfolio and global presence. For over three decades, they have been the preferred partners and suppliers to some of the leading OEM customers all over the world. The company’s design approach sets it apart in the industry as it focuses on bringing futuristic solutions ingrained in practical research that works for its clients. Standing strong with over 1000 employees, the company leverages design & technology as an enabler to make this ambition possible and nurtures strong partnerships to bring superior & positive experiences for millions of users around the world. They have built a global R&D team to deliver solutions for its customers. They already serve global OEMs like Yamaha, Ford, Honda, Suzuki, Tata Motors, Toyota, Kia, Nissan Renault, MG, Samsung, Hero, Bajaj, Harley Davidson, KTM, TVS, Royal Enfield, Panasonic, Continental, and more. Their next generation products are thin, flexible, lightweight and sustainable, in line with their vision to provide positive & exciting experiences to their customers in the areas of illumination, smart surfaces, safety sensors, thermal management, branding with aesthetics and great functionality embedded in all their solutions. Besides automotive, consumer goods and appliances, Naxnova will very soon be entering the medical devices & wearables industry.
“The name ‘Naxnova’ symbolizes our innovative spirit.’Nax’ hints at the nexus of technology and advancement, while ‘nova’ suggests a burst of newness and brilliance. Together, ‘Naxnova’ represents our journey into unexplored realms of technology especially in PRINTED ELECTRONICS. The new brand identity will leverage our deep-rooted experience across almost 40 years in the industry and will give strength to our global plans as we expand across countries and verticals to serve our existing and new customers. We are a homegrown design & technology company that will work with brands in India and globally, becoming a leader in its space in the next 5-7 years,” said Musale.
Commenting on the same, founder, narrative Rohit Varma, said “The rebranding project of Classic Stripes was surely intriguing. The organization is advancing in a new direction and expanding globally, necessitating the rebranding. The new brand needs to appeal to a global audience which means we needed to look at what’s happening around the world in this space and create a unique positioning for the new brand. While Classic Stripes is known for their precision manufacturing capabilities, this new brand will be known for its design, technology and engineering prowess.”
https://www.linkedin.com/company/naxnova1/
Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
