MAM
Claria introduces Web Intelligence Center for US advertisers
MUMBAI: Claria which works in the online behavioral marketing space in the US, has announced that in addition to the launch of the BehaviorLink ad network it is also launching the Web Intelligence Center platform
The new offering for advertisers and publishers will provide insights and data on anonymous consumer behavior that have never before been available. The Web Intelligence Center will provide marketers access to numerous metrics based on consumer behavioral data that will help them better understand consumer behaviour and assist in creating more relevant and targeted advertisements and personalised content.
The Web Intelligence Center is an analytics platform that will help provide publishers and marketers with unprecedented insight and analysis into anonymous consumer behavior across a broad spectrum of the Web, rather than on
a single site or limited group of sites. It will enable advertisers and publishers to have a broader understanding of the interests of their consumer audience; what content users are seeking to meet their information needs; what activities users perform before and after they see an ad – in increments of hours, days, weeks, or months; and how behavior differs between different levels of category usage and/or brand loyalty.
The Center provides both standard and customised reports for advertisers and publishers. One of the reports Usage Intensity provides insight into the quantity of consumer Internet sessions and also the relative quality of those sessions. It answers questions like how many pages were viewed, how long were those sessions and how that compares with other brands in the category. Marketers can gauge if current sessions are of sufficient depth to indicate online purchase and loyalty.
Another report Cross Traffic presents insights into the percentage of a brands audience is viewing the competition, and the percentage of competitive audiences visiting their brand. It provides advertisers with a better understanding of how well they are doing in the marketplace and helps them focus and concentrate advertising on their weaker segments.
Meanwhile the Cross-Browse For Purchasers report shows the browsing behaviour of consumers who made a purchase at a given site, including what other sites in the category they viewed within the 30-day period prior to that purchase. This report provides insight into the browsing behaviour of the online buyer as compared to all traffic to the
brand. Marketers are able to determine what other competitors are in a consumer’s consideration set.
The Loyalty report allows marketers to segment their category consumers by loyal, Switchers and Competitive sections. It answers questions like Of those that viewed a given brand’s site, what is the scope of their consideration set? The New To Brand Indices index offers a monthly benchmarking of the percentage of ad-driven consumers who view a site that had not been to the advertised site within a prior 30-day period. It gives advertisers a perspective into the performance of their own campaigns to new consumers, as well as understanding how the category performs in trial based targetting.
Brands
IndiGo taps IATA director general Willie Walsh as CEO for next phase
IATA chief to take over in August as airline sharpens international play
MUMBAI: IndiGo has tapped Willie Walsh as its next chief executive officer, signalling a decisive push to expand its global footprint and steady operations after a turbulent start to the year.
Walsh, currently director general of the International Air Transport Association, will take over the top job subject to regulatory approvals. His tenure at IATA is set to conclude on July 31, 2026, with his joining at IndiGo expected by August 3, 2026.
The appointment follows the exit of Pieter Elbers, who stepped down on March 10, 2026, just months after the airline grappled with network-wide disruptions that put its operational resilience under scrutiny.
Welcoming the move, IndiGo chairman Vikram Singh said, “I am thrilled that Willie will be at helm of IndiGo. He is an exceptional global aviation leader with a stellar track record of outstanding leadership across several airlines. His experience in managing large scale airline operations and navigating complex market dynamics make him ideally suited to strengthen and lead IndiGo for continued growth in an ever evolving and competitive international aviation environment.”
For his part, Walsh struck an optimistic note on the road ahead, “The aviation landscape is evolving rapidly, and IndiGo is extremely well-positioned to be at the forefront of this change. I look forward to partnering with colleagues across the organisation to build a culture of excellence, innovation, collaboration and sustainable value for all stakeholders” he said.
The leadership change comes at a time when IndiGo is sharpening its long-haul ambitions and looking to cement its position beyond the domestic market. With Walsh at the controls, the airline appears set to double down on scale, stability and a stronger international presence in the years ahead.
