MAM
Citizen launches Kareena Kapoor inspired collection; to expand retail presence
MUMBAI: Citizen has roped in Bollywood actress Kareena Kapoor for the launch of Kareena Diamond Collection and Kareena Fashion Collection of watches.
Citizen also plans to expand its retail presence in India, increasing the number of retail outlets to 100 from 37 and have a presence in more than 500 MBO’s by end of this year.
Speaking on the company’s plans Citizen Watches (I) Pvt. Ltd managing director Hideaki Nakazaki said, “We currently have 37 First Citizens (Citizen’s Exclusive Showrooms) and more than 300 Citizen Corners (Multi-Brand outlets) across the country. As a part of our retail expansion, we plan to extend the number of First Citizen’s to 100 by end of 2008 and to have presence in more than 500 MBO’s by end of this year. Our next immediate First Citizen launches will in cities like Varanasi, Hyderabad, Agra and Lucknow amongst many others.”
Forever Diamonds is an exclusive diamond collection with a stylish and ethnic look and priced in the range of Rs. 7290 – Rs. 24,680. While The Kareena Fashion Collection is a range of chic and futuristic watches for the teenage girl moving into womanhood and will be available in various designs and styles with gold finish, bracelet styles, metallic, solid coloured and lush leather straps. This collection will be priced between Rs. 4,690 to Rs, 13,500.
Citizen entered India in 1998 with the Eco – Drive light powered watches and since then, it has grown from unit sales of 100,000 and sales value of Rs. 220 million in 2003-2004, to an estimated 240,000 and Rs. 600 million in 2006-2007, a 172 per cent value growth in the last three years. They plan to invest heavily to ensure an annual growth rate of 30 – 40 per cent, in the forthcoming years.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
