MAM
Cineline ditches the bed, makes a blockbuster move with hotel sale cash
MUMBAI: It’s lights out for Cineline India’s hospitality stint. The film exhibition player has checked out of the hotel biz, and it’s not leaving a tip. In a move that’s more box office than boardroom, the company sold off its Goa-based Hyatt Centric hotel—owned by its arm R&H Spaces Pvt Ltd—for a neat Rs 270 crore. Who bought it? A non-promoter outfit, Sparsh Vidyut Pvt Ltd. Why? To settle scores, crush debt, and go full throttle on movie screens.
Yes, Cineline is pulling a dramatic plot twist—moving from beds to blockbusters. And here’s the kicker: with this sale, the company has knocked off Rs 120 crore in debt tied to the hotel. But wait, there’s more.
They’re going for a full clean slate. Cineline will use the remaining funds to pay off Rs 108 crore of debt from its film exhibition business. Translation: zero debt. That’s not just financial discipline—it’s a full financial detox.
The icing on this celluloid cake? The cash left over is going straight into its first love—cinema. And the ambitions are nothing short of a megahit. Since relaunching the Moviemax brand in April 2022, the company already boasts 77 operational screens and has deals tied up for 82 more.
Over the past two years, Cineline has been on a selling spree—unloading real estate worth Rs 351 crore, including the Rs 270 crore hotel sale, a Rs 60 crore mall in Nagpur, and two Mumbai commercial spaces for around Rs 21 crore. All roads lead to the box office.
So what’s next for this reinvigorated, popcorn-powered outfit?
Let’s talk strategy. The company’s rolling out a three-part script for growth:
. Cash is king: With Rs 22 crore annually saved from no more debt servicing, Cineline plans to pump this into screen expansion. It’s also keeping eight cinema properties in its back pocket for future monetisation.
. Capital-light chic: Cineline aims to keep capex lean by partnering with developers for new screen infrastructure.
. Share and flair: Future expansions will mostly follow a revenue-share model. Less rent, more freedom.
CEO Ashish Kanakia didn’t mince words, “We have successfully completed the sale of our hotel asset for an enterprise valuation of Rs 270 Crores, allowing us to fully concentrate on expanding our core film exhibition business. This move will accelerate growth and help expand our market presence through addition of new screens.”
He added that being debt-free will boost cash flow and allow Cineline to capitalise on the expected box office bounce-back. Cineline has left the hospitality lobby and entered the cinema hall, popcorn in hand and eyes on the marquee.
So, is this India’s smartest pivot from rooms to reels? Time—and ticket sales—will tell.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
