MAM
CII workshop seeks to address copyright issues in the Indian entertainment sector
MUMBAI: The Confederation of Indian Industries (CII) will orgabnise the second edition of its legal workshop series Technology, Value Adds & The Law on 13 September 2006.
The aim is to address copyright issues in the Indian entertainment sector. The workshop will focus on copyright issues with respect to new technologies and value add services (Vas).
At the workshop the CII-Lawquest legal paper Copyrights & Emerging Technologies will be released.
There will also be a panel discussion. Today technology is evolving at great speed with it increasing the importance of electronic and digital media. At the same time, the innovators cannot foresee all its future uses, which calls for urgent attention of copyright owners towards electronic and digital rights issues.
The session will be moderated by Tata Teleservices VP Vas Pankaj Sethi. The speakers are Star senior VP – interactive services Viren Popli, Hutchison Essar VP vas SP Narayanan, ,
UTV VP international Ashoka Holla and Raj Tilak who is a consultant
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
