MAM
Chrome Pictures unveils “Galact” TVC: A cinematic tribute to motherhood
Mumbai: Chrome Pictures, renowned for its innovative storytelling and impactful advertisements, proudly presents its latest film “Galact”. Directed by Roopali Singhal and produced by Chrome Pictures, the film celebrates motherhood and the bond between the child and their mother in a candid, authentic, and graceful manner.
Roopali, who has worked on some notable ad films recently such as Hopscotch, Britannia Bourbon, Induslnd Bank, and Epigamia; has captured the essence of motherhood with striking visuals and a powerful narrative. From tender moments of bonding between mother and child to the various challenges and triumphs that a child achieves, “Galact” resonates the journey that a mother and their child experience first-hand.
Getting the audience hooked from the word go, the TVCs message is loud and clear, ”Agar Maa Ka Doodh Piya Hai Toh Kuch Bhi Kar Sakte Hai”. We see kids running, playing, dancing, and achieving everything they set their mind to. Effectively normalizing breastfeeding on screen, the film’s Bollywood touch creates a sense of familiarity through nostalgia.
Daftar Creative Consultancy creative head Sidhant Mago shared his thoughts: “When I first heard about Galact, it instantly reminded me of the iconic Bollywood line ‘Ma ka doodh piya hai toh saamne aa…’ We all know there’s nothing that compares to a mother’s milk. That’s why we wanted to craft the film around this powerful theme, reminding everyone of the irreplaceable bond between a mother and her child. Kudos to Roopali and the team for bringing this vision to life so beautifully.”
“Sidhant Mago yet again came up with a unique and edgy script and Abhishek Notani (producer) and I were instantly hooked”, said Roopali. “As a director I knew it was paramount to get the tonality right. While retaining the essence of the subject, the biggest challenge was to make an engaging and light-hearted film.
“On top of that, we had to get viewers to accept the visual of a mother breastfeeding on camera. I was sure that the best way to do this was to shoot with real lactating mothers. Thanks to an incredibly sensitive and graceful crew we were able to overcome that challenge with ease. It was a joy to shoot with children and is reflected in the film. Shubhojit Mukherjee’s music was the last magic touch that the film needed.”
Igniting important conversations around breastfeeding support and empowerment, the TVC holds a compelling story and a powerful message.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
