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Choice clears the air on investment confusion
MUMBAI: Confused about what to wear, who to date, or where to invest? Choice Equity Broking’s new campaign says it’s time to stop overthinking and start acting.
Titled ‘Investment mein no confusion’, the witty new campaign by Choice Equity Broking, the broking arm of Choice International Limited, uses humour and relatable moments to show how everyday indecision mirrors the confusion people face when investing. The goal? To make finance feel less fearful and more fun.
At the heart of the campaign is the Choice FinX app, a one-stop platform that simplifies investing across stocks, mutual funds, and IPOs. With its clean interface, expert insights, and zero account opening charges, the app helps users shift from hesitation to confident action.
The campaign features three quirky time-lapse films that capture overthinking in daily life, from a man agonising over party outfits, to a woman lost in matrimonial profiles, to another trying to craft the “perfect” text to his crush. Each ends with a clear message, if small choices are this confusing, your financial decisions don’t have to be.
“Clarity builds confidence, especially in investing,” said Choice head of marketing Nitin Agarwal. “Confusion makes people delay wealth creation. Choice FinX is designed to empower investors to act fearlessly and take charge of their financial journey.”
Each film is punctuated with the playful audio cue “Confusion… Confusion… Confusion…” until the Choice FinX app cuts through the chaos, literally clearing a cloud of swirling financial doubts.
To spread the message, Investment mein no confusion will roll out across digital, TV, OTT, and social media platforms. Choice will also take the campaign offline through events with leading business news channels, connecting directly with investors across cities.
In a world full of mixed signals, Choice is betting on clarity, because when it comes to money matters, no confusion is the best investment.
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Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
