AD Agencies
Chimp&z Inc retains Playgard Condoms’ digital mandate
Mumbai: Playgard Condoms owned by one of India’s largest pharmaceutical companies Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing agency as its digital partner for the second year in a row.
As per the announcement, Chimp&z Inc will not only be working on strengthening the brand's online identity by handling Playgard Condoms’ social media presence on all platforms but also be conceptualizing creative campaigns and providing digital services like content creation and SEO.
Playgard Condoms are manufactured and marketed by its parent company and multinational pharmaceutical giant Alkem Laboratories Ltd. headquartered in Mumbai. With a portfolio of about 750 branded generic drugs, 14 manufacturing facilities in India and 2 in the U.S., Alkem Laboratories Ltd. ranks among the top pharmaceutical companies in India.
Speaking about the retainment of Chimp&z Inc, Kartik Soni, Sr. Product Manager, Alkem Laboratories Ltd. said, “We are happy to continue our association with Chimp&z Inc. Chimp&z Inc has once again impressed us with its creative business & media solutions and off-the-cuff approach. We are happy to renew this partnership and are confident that their team will continue to create engaging content for our target group.”
Following this event, Anngad Mnchnda, Co-founder & CEO, Chimp&z Inc, said, “We are very delighted that Playgard Condoms has selected us to be their digital mentor for the second year in a row. Retaining the mandate for a quirky and innovative brand like Playgard Condoms is a clear endorsement of Chimp&z Inc’s competency and ability to consistently create brilliant work that soars far beyond the expectations of our clients. We are excited to be on board with Playgard Condoms and look forward to doing more amazing work for them in the future.”
MUMBAI: Mar-tech network Wondrlab Network is in talks to acquire advertising major Madison World, according to media reports, in a move that could reshape India’s agency landscape.
In a statement shared with Social Samosa, Wondrlab Network founder and CEO Saurabh Varma, confirmed that the group is actively evaluating acquisition opportunities but declined to confirm any specific transaction.
“We have consistently stated that Wondrlab is building for scale, and acquisitions remain an important part of that strategy. We are in discussions with multiple companies across capabilities that strengthen our platform-first, full-funnel marketing and technology offering. Any development will be communicated at the appropriate time,” Varma said.
Wondrlab has pursued acquisitions as part of an ambitious plan to buy 26 agencies across three phases. In 2025, it completed its seventh acquisition, underscoring its appetite for inorganic growth.
According to reports, Madison founder Sam Balsara is seeking around Rs 1,000 crore for the agency. If the Wondrlab deal goes through, it would rank as the largest acquisition of an Indian agency by another Indian agency.
Wondrlab was launched in November 2020 by Saurabh Varma, Vandana Varma, and Rakesh Hinduja. Its first acquisition followed swiftly with the December 2020 purchase of Amit Akali’s creative shop, What’s Your Problem.
Since then, the group has steadily expanded its footprint. It acquired influencer marketing firm Opportune and performance marketing agency Neon in 2022. In 2023, it bought Salesforce consultancy and data analytics firm Cymetrix, alongside Poland-based WebTalk, marking its entry into Europe. It later added influencer marketing agency OPA and, last year, took a majority stake in BigStep Technologies, a generative AI and cloud-native software firm.
Madison, meanwhile, has long been a target for global advertising groups. Over the years, it has drawn interest from WPP, Publicis Groupe and Dentsu. In May 2025, Havas was reported to be the frontrunner, with an offer of about Rs 700 crore for a majority stake.
Earlier talks with WPP in 2015, when Madison was valued at roughly Rs 500 crore, collapsed over valuation and equity differences. Discussions with Publicis and Dentsu also failed to yield a deal.
