MAM
Chimp&z Inc founders launch ‘Yellophant Digital’
Mumbai: The founders of Chimp&z Inc have launched Yellophant Digital to provide digital marketing solutions to startups and SMEs in India.
Headquartered in Mumbai, the agency will be headed by Preksha Seth. After gaining the hands-on experience of running a digital agency for five years, Preksha has kick-started her second venture, Yellophant Digital in alliance with Chimp&z Inc.
As a full-service, ROI-driven digital marketing agency, it focuses on crafting flawless marketing strategies and not just creative solutions for its clients. This USP gives the agency an upper hand in the budding SME and start-up market. The agency will house specialists in these services who will develop marketing and advertising solutions for their clients based on their distinct needs. Set up with a holistic perspective, it is a one-stop destination for brands with an appetite to create a niche in the industry.
Lavinn Rajpal and Angad Singh Manchanda said: “Nowadays, SMEs and start-ups seek to make a grand appearance on digital media and have a longer shelf-life in the highly competitive markets. Yellophant promises exactly that. The agency is modeled to function effectively and sustainably with the clients’ needs at the center. We have enabled all the necessary services required to boost brands to the forefront in the very initial stage of the agency to provide wholesomely to its clients.”
About her new collaborative venture, Preksha Seth, c-founder, Yellophant Digital, said: “Yellophant Digital is my second venture into digital marketing. It is started with a very simple thought of being a launchpad for the start-up and SME industry of India. Collaborating with a global services agency like Chimp&z Inc to accomplish this thought is just what I needed. With the infrastructural support and the global outreach the agency has, I am really excited to partner with them. Our vision is to be the leading agency in the SME sector and provide a specialized agency model to cater to the specific needs of this industry. The aim is to revolutionize the way brands and entities look at the digital industry and provide growth to them by using dynamic creative solutions and data.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
