MAM
Chimp&z Inc founders launch ‘Yellophant Digital’
Mumbai: The founders of Chimp&z Inc have launched Yellophant Digital to provide digital marketing solutions to startups and SMEs in India.
Headquartered in Mumbai, the agency will be headed by Preksha Seth. After gaining the hands-on experience of running a digital agency for five years, Preksha has kick-started her second venture, Yellophant Digital in alliance with Chimp&z Inc.
As a full-service, ROI-driven digital marketing agency, it focuses on crafting flawless marketing strategies and not just creative solutions for its clients. This USP gives the agency an upper hand in the budding SME and start-up market. The agency will house specialists in these services who will develop marketing and advertising solutions for their clients based on their distinct needs. Set up with a holistic perspective, it is a one-stop destination for brands with an appetite to create a niche in the industry.
Lavinn Rajpal and Angad Singh Manchanda said: “Nowadays, SMEs and start-ups seek to make a grand appearance on digital media and have a longer shelf-life in the highly competitive markets. Yellophant promises exactly that. The agency is modeled to function effectively and sustainably with the clients’ needs at the center. We have enabled all the necessary services required to boost brands to the forefront in the very initial stage of the agency to provide wholesomely to its clients.”
About her new collaborative venture, Preksha Seth, c-founder, Yellophant Digital, said: “Yellophant Digital is my second venture into digital marketing. It is started with a very simple thought of being a launchpad for the start-up and SME industry of India. Collaborating with a global services agency like Chimp&z Inc to accomplish this thought is just what I needed. With the infrastructural support and the global outreach the agency has, I am really excited to partner with them. Our vision is to be the leading agency in the SME sector and provide a specialized agency model to cater to the specific needs of this industry. The aim is to revolutionize the way brands and entities look at the digital industry and provide growth to them by using dynamic creative solutions and data.”
Digital
Galgotias apologises after AI summit robot sparks backlash, blames ‘ill-informed’ representative
University says no intent to misrepresent innovation
NEW DELHI: Galgotias University has issued a formal apology after a controversy over a robotic dog displayed at the India AI Impact Summit led to scrutiny, backlash and the university’s exit from the venue.
In a statement released on Tuesday, the university said it “apologises profusely for the confusion created” at the summit, attributing the episode to an “ill-informed” representative manning its pavilion. The individual, it said, was unaware of the product’s technical origins and was not authorised to speak to the media.
The controversy erupted after online users identified the robotic dog as the Unitree Go2, a commercially available model made by Unitree Robotics, contradicting claims made during the event about its development.
Galgotias said there was “no institutional intent to misrepresent this innovation” and reiterated its commitment to academic integrity and transparency. It added that it had vacated the stall in line with organisers’ sentiments.
Events at the summit venue, Bharat Mandapam, took a dramatic turn as electricity to the Galgotias pavilion was cut, followed by barricades being installed around the stall. A video circulated by PTI showed workers at the site saying they were acting on instructions from their supervisor.
Summit organisers have yet to issue a detailed public explanation outlining the sequence of decisions that led to the stall’s shutdown, even as the incident fuels wider debate around claims, verification and accountability at high-profile technology showcases.
