MAM
Chimp&z Inc bags creative mandate of Autocar India
Mumbai: Haymarket SAC Publishing (India), a joint venture between Haymarket and Sorabjee Automotive Communications, has appointed Chimp&z Inc from Merge Infinity Global as the creative and ideation partner for its three magazines- Autocar India, Autocar Professional, and What Car?
The accounts were won in a comprehensive pitch. The agency will conceptualise and design the brands’ digital creative strategies and communication. The scope also entails positioning, creating guidelines and assets, conceiving digital marketing and advertising campaigns for the brand. The account will be serviced from the agency’s Mumbai office.
The brand’s partnership with the agency is based on a shared vision of crafting creative ideas that will articulate the vision, innovation, and offerings to retain its global reach, it said on Thursday.
Autocar India editor and Haymarket SAC Hormazd director Sorabjee, said, “The team at Chimp&z are a passionate bunch, high on energy and bubbling with creativity. It’s a pleasure working with a company that shares our values for producing the best possible content, and has a ‘can do’ spirit.”
Chimp&z Inc CEO and co-founder Angad Manchanda, said the agency is thrilled to create unconventional digital content for Autocar India. “Lavinn (co-founder) and I are both motorheads and have been ardent fans of the work Hormazd Sorabjee and his team pulled off at Autocar India. We have aligned a dedicated team of motor enthusiasts who will be leading the brand here at Chimp&z Inc and we look forward to creating powerful pieces of work for the brands,” he said.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
