MAM
Chhattisgarh Tourism Board empanels three agencies for its creative account
NEW DELHI: Following a prolonged battle, spanning over two months, Chhattisgarh Tourism Board seems to have chosen three agencies for its creative account. The three empanelled agencies are Euro RSCG, Grey Worldwide and Ogilvy & Mather.
According to a source from the Chattisgarh Tourism Board, the creative account has been decided on the basis of creative inputs presented by the agencies. For the pitch, more than 25 agencies were invited.
“The decision regarding creative account has been taken and three agencies – Euro RSCG, Grey and Ogilvy & Mather have been selected. We are yet to decide on the media planning and buying account. But, in all probability, the account will be allotted to media house of any of these three agencies,” said the source, who spoke on the condition of anonymity.
According to the information available, Chattisgarh Tourism Board is following a hectic schedule for improving its infrastructure. Recently, it was announced that Air Sahara will commence daily flight connecting Raipur to Kolkata and Delhi, to be inaugurated by the chief minister of Chattisgarh, Ajit Jogi on July 23. The tourism board is also in touch with Taj Hotels.
In order to encourage aviation activities in the state and enhance the air connectivity to and from Chhattisgarh, the state government reduced the tax on ATF (Aviation Turbine Fuel) from 25 per cent to a minimal four per cent.
On the strategy, the source added, “We have more or less worked out our strategy. We want to sustain the equilibrium between tourism and the lives of people in tribal areas (Bastar, Jagdalpur, the Chitrakot falls and the Kutumasar). We don’t want to spoil the daily routine of people residing over there. It’s a place which is known for greenery and forestation, and also cleanliness.”
“Following consolidation of infrastructure work, creative work will commence. We are yet to brief agencies but expect to do it this month.” The size of the account, too, hasn’t been finalised.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
