MAM
Chhattisgarh Tourism Board empanels three agencies for its creative account
NEW DELHI: Following a prolonged battle, spanning over two months, Chhattisgarh Tourism Board seems to have chosen three agencies for its creative account. The three empanelled agencies are Euro RSCG, Grey Worldwide and Ogilvy & Mather.
According to a source from the Chattisgarh Tourism Board, the creative account has been decided on the basis of creative inputs presented by the agencies. For the pitch, more than 25 agencies were invited.
“The decision regarding creative account has been taken and three agencies – Euro RSCG, Grey and Ogilvy & Mather have been selected. We are yet to decide on the media planning and buying account. But, in all probability, the account will be allotted to media house of any of these three agencies,” said the source, who spoke on the condition of anonymity.
According to the information available, Chattisgarh Tourism Board is following a hectic schedule for improving its infrastructure. Recently, it was announced that Air Sahara will commence daily flight connecting Raipur to Kolkata and Delhi, to be inaugurated by the chief minister of Chattisgarh, Ajit Jogi on July 23. The tourism board is also in touch with Taj Hotels.
In order to encourage aviation activities in the state and enhance the air connectivity to and from Chhattisgarh, the state government reduced the tax on ATF (Aviation Turbine Fuel) from 25 per cent to a minimal four per cent.
On the strategy, the source added, “We have more or less worked out our strategy. We want to sustain the equilibrium between tourism and the lives of people in tribal areas (Bastar, Jagdalpur, the Chitrakot falls and the Kutumasar). We don’t want to spoil the daily routine of people residing over there. It’s a place which is known for greenery and forestation, and also cleanliness.”
“Following consolidation of infrastructure work, creative work will commence. We are yet to brief agencies but expect to do it this month.” The size of the account, too, hasn’t been finalised.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
