MAM
Chennaiyin FC announces Ramraj Cotton as presenting sponsor
Mumbai: Chennaiyin FC has entered into a strategic partnership with Ramraj Cotton, an Indian traditional and ethnic wear brand as the club’s presenting sponsor.
Under this partnership, Ramraj Cotton’s logo will be prominently displayed on the back of Chennaiyin FC’s playing kits. Additionally, the branding will also feature around the Jawaharlal Nehru Stadium in Chennai through pitch-side LED boards, static perimeter boards, 3D CamCarpets, award presentations, and more.
Commenting on the association, Chennaiyin FC’s co-owner Vita Dani stated, “We are thrilled to welcome Ramraj Cotton, a renowned national brand, as our presenting sponsor. Our organisation shares a common ethos and draw inspiration from the rich cultural heritage of this proud state. Together, we aim to achieve our shared goals and make the people of Tamil Nadu proud in the years to come.”
This collaboration aims to blend Ramraj Cotton’s fundamental values with Chennaiyin FC’s unbridled, never-say-die spirit and enhance brand visibility and engagement for both entities.
“This association marks a significant milestone for Ramraj Cotton, allowing us to celebrate and promote the cultural richness of our home state, Tamil Nadu. Partnering with Chennaiyin Football Club, a team that resonates with our values of quality, tradition, and innovation, aligns perfectly with our brand’s journey from a local textile brand to a global icon. Just as Ramraj Cotton has woven tradition with modernity, Chennaiyin FC has skillfully blended local talent with international flair, creating a formidable presence on the football field.
We believe this collaboration is not just about supporting a successful club but also about celebrating our shared cultural heritage and passion for excellence. Together, we aim to create a lasting impact in the world of sports and fashion, enriching the lives of our community and fans. We look forward to a fruitful partnership that will set new standards in sportsmanship and community engagement,” commented Ramraj Cotton Group founder chairman K R Nagarajan.
Chennaiyin FC have kickstarted their 2024-25 season with the 133rd edition of the Durand Cup. They have been drawn in group D alongside Jamshedpur FC, Indian Army, and Assam Rifles, and will play all of their group matches at Jamshedpur’s JRD Tata Sports Complex Stadium.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
