MAM
Chennaiyin FC announces Ramraj Cotton as presenting sponsor
Mumbai: Chennaiyin FC has entered into a strategic partnership with Ramraj Cotton, an Indian traditional and ethnic wear brand as the club’s presenting sponsor.
Under this partnership, Ramraj Cotton’s logo will be prominently displayed on the back of Chennaiyin FC’s playing kits. Additionally, the branding will also feature around the Jawaharlal Nehru Stadium in Chennai through pitch-side LED boards, static perimeter boards, 3D CamCarpets, award presentations, and more.
Commenting on the association, Chennaiyin FC’s co-owner Vita Dani stated, “We are thrilled to welcome Ramraj Cotton, a renowned national brand, as our presenting sponsor. Our organisation shares a common ethos and draw inspiration from the rich cultural heritage of this proud state. Together, we aim to achieve our shared goals and make the people of Tamil Nadu proud in the years to come.”
This collaboration aims to blend Ramraj Cotton’s fundamental values with Chennaiyin FC’s unbridled, never-say-die spirit and enhance brand visibility and engagement for both entities.
“This association marks a significant milestone for Ramraj Cotton, allowing us to celebrate and promote the cultural richness of our home state, Tamil Nadu. Partnering with Chennaiyin Football Club, a team that resonates with our values of quality, tradition, and innovation, aligns perfectly with our brand’s journey from a local textile brand to a global icon. Just as Ramraj Cotton has woven tradition with modernity, Chennaiyin FC has skillfully blended local talent with international flair, creating a formidable presence on the football field.
We believe this collaboration is not just about supporting a successful club but also about celebrating our shared cultural heritage and passion for excellence. Together, we aim to create a lasting impact in the world of sports and fashion, enriching the lives of our community and fans. We look forward to a fruitful partnership that will set new standards in sportsmanship and community engagement,” commented Ramraj Cotton Group founder chairman K R Nagarajan.
Chennaiyin FC have kickstarted their 2024-25 season with the 133rd edition of the Durand Cup. They have been drawn in group D alongside Jamshedpur FC, Indian Army, and Assam Rifles, and will play all of their group matches at Jamshedpur’s JRD Tata Sports Complex Stadium.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
