MAM
Chennai Singams secures major jersey sponsorships ahead of ISPL debut
Mumbai: As excitement grows for the inaugural edition of the Indian Street Premier League (ISPL), Chennai Singams, the #RoartoRule cricket franchise, has secured significant jersey sponsorships across sports, hospitality, finance, banking, energy and food & beverages categories. ibis Hotels from the hospitality segment is among the major jersey sponsors for the franchise which is making its debut in the much-anticipated ISPL league. The inaugural edition of the Indian Street Premier League will get underway from 6 to 15 March 2024.
Apart from ibis Hotels, the Chennai-based team, led by serial entrepreneurs Rajdipkumar Gupta, Sandipkumar Gupta, and actor Suriya Sivakumar, has signed lucrative contracts with Nuwama Wealth, Hell Energy Drink, Yes Bank, TYKA and Route Energy, demonstrating their dedication to excellence and sportsmanship.
In response to these historic partnerships, Chennai Singams co-owner Rajdip Gupta said, “The team and I are very elated to join hands with such esteemed global brands. Such sponsorships and collaborations are important to increase team visibility and boost overall performance. Looking forward to a great season this year and tying up with numerous brands in the years to come.”
ibis, a globally recognised hospitality brand known for its modern accommodations and exceptional service, has joined forces with Chennai Singams as one of their premier jersey sponsors. Their association represents a shared commitment to excellence and performance, laying the groundwork for an electrifying debut in the ISPL.
Chennai Singams also welcomes Nuvama Wealth, a well-known financial services provider, as a jersey sponsor. This collaboration represents the convergence of sporting and financial expertise, as both organizations strive for success and growth in their respective fields.
Apart from that, Chennai Singams has joined hands with Hell Energy Drink as another valued jersey sponsor, adding vigor and vitality to their roster. Hell Energy Drink, with its invigorating blend and dynamic branding, complements the team’s energy and dynamism on the pitch.
In addition, the ISPL cricket franchise strengthens its financial base by securing Yes Bank as a key jersey sponsor. As India’s leading private sector bank, Yes Bank’s partnership demonstrates stability, growth, and a common vision for cricket success.
Chennai Singams has also partnered with TYKA, a well-known sports apparel brand known for its quality and innovation, to expand its roster of prestigious jersey sponsors. The TYKA association demonstrates a dedication to performance excellence and athletic prowess, which is consistent with the team’s philosophy.
Chennai Singams has also joined hands with Route Energy, an emerging solar energy solution provider with expertise in efficiency products, solutions, and consulting services. The brand offers consulting services in the renewable energy and energy efficiency sectors from technological, industrial, policy, socioeconomic, and collaborative perspectives.
ibis and ibis Styles India director of operations Tejus Jose said, “It’s going to be a great association with Chennai Singams as the popular game of cricket enters into different exciting formats. We, as one of the official jersey sponsors and partners of the franchise, wish all the luck and success to the team ahead of its ISPL debut.”
As ISPL gears up for its exhilarating T10 tennis ball cricket tournament, the Chennai Singams vow to enthrall spectators with their dynamic displays on the transformed streets of Mumbai, now turned into stadiums.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
