MAM
Chennai Singams secures major jersey sponsorships ahead of ISPL debut
Mumbai: As excitement grows for the inaugural edition of the Indian Street Premier League (ISPL), Chennai Singams, the #RoartoRule cricket franchise, has secured significant jersey sponsorships across sports, hospitality, finance, banking, energy and food & beverages categories. ibis Hotels from the hospitality segment is among the major jersey sponsors for the franchise which is making its debut in the much-anticipated ISPL league. The inaugural edition of the Indian Street Premier League will get underway from 6 to 15 March 2024.
Apart from ibis Hotels, the Chennai-based team, led by serial entrepreneurs Rajdipkumar Gupta, Sandipkumar Gupta, and actor Suriya Sivakumar, has signed lucrative contracts with Nuwama Wealth, Hell Energy Drink, Yes Bank, TYKA and Route Energy, demonstrating their dedication to excellence and sportsmanship.
In response to these historic partnerships, Chennai Singams co-owner Rajdip Gupta said, “The team and I are very elated to join hands with such esteemed global brands. Such sponsorships and collaborations are important to increase team visibility and boost overall performance. Looking forward to a great season this year and tying up with numerous brands in the years to come.”
ibis, a globally recognised hospitality brand known for its modern accommodations and exceptional service, has joined forces with Chennai Singams as one of their premier jersey sponsors. Their association represents a shared commitment to excellence and performance, laying the groundwork for an electrifying debut in the ISPL.
Chennai Singams also welcomes Nuvama Wealth, a well-known financial services provider, as a jersey sponsor. This collaboration represents the convergence of sporting and financial expertise, as both organizations strive for success and growth in their respective fields.
Apart from that, Chennai Singams has joined hands with Hell Energy Drink as another valued jersey sponsor, adding vigor and vitality to their roster. Hell Energy Drink, with its invigorating blend and dynamic branding, complements the team’s energy and dynamism on the pitch.
In addition, the ISPL cricket franchise strengthens its financial base by securing Yes Bank as a key jersey sponsor. As India’s leading private sector bank, Yes Bank’s partnership demonstrates stability, growth, and a common vision for cricket success.
Chennai Singams has also partnered with TYKA, a well-known sports apparel brand known for its quality and innovation, to expand its roster of prestigious jersey sponsors. The TYKA association demonstrates a dedication to performance excellence and athletic prowess, which is consistent with the team’s philosophy.
Chennai Singams has also joined hands with Route Energy, an emerging solar energy solution provider with expertise in efficiency products, solutions, and consulting services. The brand offers consulting services in the renewable energy and energy efficiency sectors from technological, industrial, policy, socioeconomic, and collaborative perspectives.
ibis and ibis Styles India director of operations Tejus Jose said, “It’s going to be a great association with Chennai Singams as the popular game of cricket enters into different exciting formats. We, as one of the official jersey sponsors and partners of the franchise, wish all the luck and success to the team ahead of its ISPL debut.”
As ISPL gears up for its exhilarating T10 tennis ball cricket tournament, the Chennai Singams vow to enthrall spectators with their dynamic displays on the transformed streets of Mumbai, now turned into stadiums.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
