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Cheil’s Experience Commerce bags digital and media mandate for EVEREADY
Mumbai: Experience Commerce (EC), an integrated digital agency within the Cheil Network, has secured the annual digital and media mandate for EVEREADY Industries India Ltd, a pioneering name in portable energy and lighting solutions. The account, to be managed by EC’s Mumbai office, will encompass an extensive range of services, including social media management, online reputation management (ORM), SEO, website maintenance, and comprehensive media planning and buying for EVEREADY’s battery, flashlights, and lighting business units.
EVEREADY, with its rich heritage spanning over a century, stands as a beacon in the battery segment, commanding over 50 per cent of India’s market share. Prioritizing safety, EVEREADY recently launched a campaign titled “Awaaz Uthaney Ka Power” to promote its newly introduced flashlight featuring a high-decibel siren. The EVEREADY Siren Torch emits a loud 100dB safety alarm when the user pulls the attached keychain in a distressing situation. Renowned for past iconic campaigns like “Give Me Red” and “Khelenge Toh Seekhenge,” the brand has been an integral part of the Indian advertising landscape, resonating deeply with audiences across generations. Setting new benchmarks in innovation, EVEREADY has become an inseparable part of daily life for the masses. Experience Commerce aims to elevate EVEREADY’s digital presence, spotlighting its manufacturing excellence backed by globally benchmarked technology platforms. The partnership seeks to boost EVEREADY’s digital engagement and revenue through innovative strategies.
As the retainership agency, Experience Commerce aims to elevate EVEREADY’s digital presence by leveraging its expertise to enhance brand awareness and engagement. The agency plans to create interactive content tailored to EVEREADY’s target audience across various social media platforms, amplifying media outreach through both organic and paid campaigns. Additionally, EC will assume responsibility for managing EVEREADY’s website, ensuring regular updates, maintenance, and defect fixes, alongside hosting and domain management.
EVEREADY’s commitment to quality is evident through its adherence to globally benchmarked technology platforms and best-in-class operating standards. The brand’s expansive product portfolio, encompassing flashlights, consumer and professional lighting solutions, electrical accessories, and batteries, has solidified its position as a leader in the industry.
EVEREADY Industries India Ltd senior vice president & SBU head, battery & flashlight Anirban Banerjee said, “As a brand deeply rooted in innovation and consumer-centricity, EVEREADY continuously evolves to meet the changing needs of our audience. We recognise the pivotal role of digital in our growth journey and are delighted to join forces with Experience Commerce. Their passion and expertise align perfectly with our vision, and we look forward to achieving new milestones together.”
EC’s strategic approach centres on enhancing brand visibility and fostering engaging social interactions. By expanding EVEREADY’s digital footprint across platforms like Facebook, Instagram, YouTube, and LinkedIn, EC aims to connect effectively with the brand’s diverse audience. Utilizing cutting-edge tools and insights, Experience Commerce will craft tailored social media strategies and high-impact campaigns designed to resonate with EVEREADY’s audience base.
Experience Commerce vice president of business development Andrew D’mellow expressed enthusiasm about the collaboration, stating, “We are thrilled to embark on this journey of growth with our new partner EVEREADY. This partnership is a testament to our commitment to delivering integrated services and driving meaningful engagement for brands. With our expertise and EVEREADY’s forward-looking approach, we are poised to elevate EVEREADY’s digital presence to new heights.”
Experience Commerce, with over 17 years of industry experience, is a dynamic full-service digital agency dedicated to providing end-to-end strategic marketing solutions. By combining strategy, creativity, and technology expertise, EC strives to create immersive brand experiences that drive revenue and engage consumers.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
