MAM
Chatterbox launches marketing platform with influencers
MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers, from which there is very little past performance-data.
Indian influencer marketing company, Chatterbox, has launched a technology-backed solution with Chtrbox.com. With advanced ML (machine learning), smart-data driven influencer-search, proprietary matching algorithms, gamified mission modules, real-time performance tracking and more, chtrbox.com offers complete end-to-end solutions that make influencer marketing more automated, intelligent and cost effective for brands and agencies.
While the Chatterbox team helps brands craft their influencer strategy, the Chtrbox.com platform offers brands over 150K mega to micro influencers with deep data to make the right selection, enables push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck.
Chatterbox co-founder and CEO Pranay Swarup says, “While brands leverage the human intelligence and authentic chatter of social media influencers, Chtrbox.com leverages artificial intelligence at its very best to ensure brands find the right influencers first. With the rise of social media content consumption in India, Chtrbox.com’s access to 150,000+ influencers with a cumulative followers of 3.5 billion is all set to further elevate the emerging industry.”
Influencer marketing is nothing but word of mouth 2.0 in our digitally advanced and ever-so-connected world. Today it’s not just a celebrity, but a social media star, your college mates, colleagues and family members that you listen to the most. Chtrbox.com helps brands and agencies construct and optimise this very piece, and lets data validate gut-calls.
Chatterbox CTO Akhil Mordia notes that Chtrbox.com’s engine has analysed more than 24 million content pieces by top and emerging influencers, across categories and geographies. “For each content piece, our proprietary technology allocates a unique score basis its context and performance, generating every influencer’s social media value. This helps identify the relevant influencers with the best ROI,” he adds.
Chatterbox has been set up by Roshan Abbas (MD Encompass), Gaurav Kapur (media personality), Rohit Raj and Varun Duggirala (founders of the Glitch, now part of WPP) and Pranay Swarup (previously, cofounder of Letsintern.com), with this aim to combine the power of people and technology to build a data-led storytelling solution for brands. Chatterbox has already managed successful campaigns for 52 of India’s top brands, such as P&G, Flipkart, Hike, Nokia, Godrej, OnePlus, Puma, and Reliance.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
