MAM
‘Chase your passion’ on Maruti Suzuki Alto K10
MUMBAI: Let‘s go and get the music – The new TVC for Maruti Suzuki Alto K10 has been launched. The ad campaign which encourages audiences to ‘Chase their passion‘ is conceptualised by Lowe Lintas and partners.
The TV campaign is directed by Arun Gopalan. The creative team comprises Lowe Lintas NCD Amer Jaleel, Shriram Iyer, Uday Shankar Rao, Ankush Pande, Arko Provo Bose, Tridip Nandi, Ajoy Krishna and Shweta Sharma.
The ad film features Bollywood composer Sneha Khanwalker, who has also composed the track of the ad film. Khanwalker, has previously given foot tapping music in movies like ‘Oye Lucky! Lucky Oye!‘, ‘Bheja Fry 2‘, ‘Love Sex Aur Dhoka‘ and the ‘Gangs of Wasseypur‘s series.‘ This budding music composer also came to limelight after her music mini-series on MTV called ‘Sound Trippin‘.
The Maruti Suzuki K10 ad takes inspiration from her music mini-series in which she travels to places like Punjab, Varanasi, Goa, Karanataka and Leh among other places to collect local sounds to create a final piece of music that resonates the feel and sound of that location.
The TV commercial showcases how two musicians, who are unhappy with their composition in the studio, decide to collect music on the move. The duo decides to go on a drive in their Maruti Suzuki Alto K10 to collect natural sounds (birds chirping, the sound of tire screeching and music band performances among others).
Last year, Lowe Lintas won Maruthi Suzuki‘s creative mandates.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
