MAM
‘Chase your passion’ on Maruti Suzuki Alto K10
MUMBAI: Let‘s go and get the music – The new TVC for Maruti Suzuki Alto K10 has been launched. The ad campaign which encourages audiences to ‘Chase their passion‘ is conceptualised by Lowe Lintas and partners.
The TV campaign is directed by Arun Gopalan. The creative team comprises Lowe Lintas NCD Amer Jaleel, Shriram Iyer, Uday Shankar Rao, Ankush Pande, Arko Provo Bose, Tridip Nandi, Ajoy Krishna and Shweta Sharma.
The ad film features Bollywood composer Sneha Khanwalker, who has also composed the track of the ad film. Khanwalker, has previously given foot tapping music in movies like ‘Oye Lucky! Lucky Oye!‘, ‘Bheja Fry 2‘, ‘Love Sex Aur Dhoka‘ and the ‘Gangs of Wasseypur‘s series.‘ This budding music composer also came to limelight after her music mini-series on MTV called ‘Sound Trippin‘.
The Maruti Suzuki K10 ad takes inspiration from her music mini-series in which she travels to places like Punjab, Varanasi, Goa, Karanataka and Leh among other places to collect local sounds to create a final piece of music that resonates the feel and sound of that location.
The TV commercial showcases how two musicians, who are unhappy with their composition in the studio, decide to collect music on the move. The duo decides to go on a drive in their Maruti Suzuki Alto K10 to collect natural sounds (birds chirping, the sound of tire screeching and music band performances among others).
Last year, Lowe Lintas won Maruthi Suzuki‘s creative mandates.
Brands
Accor names Amit Malik VP people and culture for South Asia
Hospitality major taps HR veteran to drive talent and culture agenda
MUMBAI: Accor has appointed Amit Malik as vice president for people and culture in South Asia, strengthening its leadership bench as it scales operations across the region.
Malik will be part of the South Asia leadership team, overseeing the people, talent and culture agenda across India and neighbouring markets. His mandate includes building organisational capabilities, strengthening leadership pipelines and enhancing employee experience across Accor’s growing portfolio.
With more than two decades of experience, Malik brings a blend of human resources expertise and business leadership. His career spans multiple sectors and geographies, equipping him to support Accor’s evolving workforce needs in a dynamic hospitality market.
“We are pleased to welcome Amit to Accor,” said Accor chief executive officer, South Asia Ranju Alex. “His understanding of people strategy and strong business orientation will be instrumental in building a high-performance, purpose-led culture.”
Before joining Accor, Malik served as president for Japan, Asia Pacific and Australia at WadzPay. He also spent several years at Aviva Life Insurance India, where he held senior roles including chief people officer and later chief executive and managing director.
His earlier stints include leadership roles at Bank of America, Royal Bank of Scotland, American Express and GSK Consumer Healthcare, giving him a wide lens on organisational transformation and governance.
Accor’s latest leadership move reflects its focus on building a future-ready workforce as competition intensifies in the hospitality sector. With Malik at the helm of its people strategy, the company is betting on culture as a key driver of growth.
