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Channelplay wins pan India visual merchandising mandate for Lenovo
Mumbai: Channelplay has been selected to execute a major festive campaign for Lenovo across India, covering over 100 stores in key cities and towns. This project reinforces Channelplay’s role as a partner for large-scale visual merchandising solutions in the technology retail sector.
In the competitive laptop market, a strong in-store presence during high-traffic seasons is crucial for brand visibility and consumer engagement. Channelplay’s expertise in executing effective visual merchandising campaigns will enhance the brand’s presence in participating stores, creating a memorable shopping experience that drives consumer interest and purchase decisions.
“We are thrilled to manage this nationwide campaign for one of the top players in the laptop industry,” said Channelplay VP Yasir Hussain. “Our team is fully equipped to execute flawlessly across the country, ensuring that every store reflects the brand’s vision and delivers an exceptional in-store experience.”
Channelplay’s capacity to manage large-scale projects under tight timelines has been key to securing this prestigious PAN India contract. With extensive experience in executing visual merchandising campaigns for global brands, Channelplay sets industry standards in execution.
As the festive season brings increased foot traffic to stores nationwide, Channelplay’s efforts will enhance consumer engagement and boost sales in the laptop category. Their focus on innovation and efficiency will ensure this campaign delivers strong results across India’s retail landscape.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
