MAM
Channelplay to enhance semi-permanent flanges for HMD in 6,000 stores
Mumbai : Channelplay Ltd, a visual merchandising and retail execution, has been awarded the mandate by HMD Global to enhance the brand’s in-store visibility through the installation of lit hanging flanges. This initiative will span 6000 stores across India, positioning HMD as a leading presence within the multi-brand outlet (MBO) landscape and providing a long-term branding solution in-store.
The project will commence with a pilot phase in 500 stores, where Channelplay will manufacture and install premium, lit hanging flanges designed to achieve sustained brand visibility. This initial deployment, set for completion within a targeted 45-day period, marks a forward-thinking approach by HMD Global to leverage semi-permanent branding solutions that will stay relevant in-store for extended periods.
“We are thrilled to partner with HMD Global on this impactful initiative. The deployment of lit hanging flanges serves as a semi-permanent in-store branding tool, providing lasting visibility and brand presence for HMD in stores across India,” said Channelplay Ltd vice president of visual merchandising business Yasir Hussain “Flanges are increasingly becoming a preferred choice for brands, particularly in MBO channels, as they offer an effective, long-term visibility solution that integrates seamlessly with the retail environment. HMD’s decision to adopt this approach highlights their agility and commitment to staying ahead of industry trends by investing in innovative in-store branding strategies that engage customers and enhance brand recall.”
This pilot project will not only set the groundwork for an expansive rollout to the remaining 5500 stores but also demonstrate the effectiveness of flanges as a durable branding medium that offers continued impact over time. By choosing this route, HMD Global showcases their quick-thinking and dedication to staying ahead of industry shifts, making a strong, lasting impression on customers within the competitive retail market.
This collaboration solidifies Channelplay’s role as a trusted partner for retail and visual merchandising solutions, catering to some of the most recognized brands in the market.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
